Archive for November, 2008
Thought Leadership Marketing Frameworks & Fundamentals
Every market space has it’s intellectual pioneers who’ve gone before us and put lines in the sand with their “12 steps” or “6 critical components” or whatever magic number of special elements we need to have to manifest perfection in whatever it is that they’re schlepping. I’d like to think that thought leadership marketing is [...]
Salvation Army needs widgets, Twitter, etc…
Since you now have no excuse not to donate to the Salvation Army, thanks to their new cashless donation buckets, it would be great to see them evolve this strategy and take charitable giving into the Web 2.0 age.
E-commerce giving widget: It would be great to see the Salvation Army create an online charitable [...]
Thought Leadership Marketing Failures?
A question emerged from a recent discussion on whether or not we could come up with some good examples of ‘thought leadership marketing’ failures. Who are those organizations that, for one reason or another, attempted to ascend the pyramid of thought leadership greatness only to be hamstrung by any of the following such factors:
A lack [...]
Do women make better thought leaders?
I came across an interesting article this weekend from Management-Issues Ltd on women and leadership that made me wonder how gender roles play out in thought leadership marketing. It’s never enough to have just one leader at the top of an organization in the role of thought leadership, but rather to build the culture of the [...]
Thought Leadership Marketing: Attaining vs. Claiming
Genuine thought leadership marketers usually come to the position of ‘thought leader’ through the application of original thought, not just through extensive marketing and big budgets. In fact, the most inspiring element of true thought leadership marketing is the ability of smaller ethical firms with a powerful point of view outdo their less transparent competitors [...]
