Since you now have no excuse not to donate to the Salvation Army, thanks to their new cashless donation buckets, it would be great to see them evolve this strategy and take charitable giving into the Web 2.0 age.
E-commerce giving widget: It would be great to see the Salvation Army create an online charitable donation widget that they could use to partner with e-commerce sites. (they already have a program for bloggers to get their own donation kettles) You could post a widget on your e-commerce home page (just like the SA is posted at the retailer’s front door) and the site could ding for a whole month before Christmas. This would be a great application for micropayments! They’e done it in St. Louis, but that’s only for ‘reaching people in times of emergency’. Of course, that’s all well and good, but let’s GIVE! I envision widgets on the home pages of the top 400 e-commerce retailers and another 10,000 bloggers during the holiday season.
Twitter giving: I see that the Salvation Army in Canada is on Twitter, but where are their US counterparts? There are plenty of cases of Twitter and other social tools in the employ of charity – why not these guys?
On the bright side, they already have a Facebook application. However, it’s a pain in the ass and it DOESN’T TAKE PAYPAL. Come on guys, you’re not making it any easier to give… Regardless, I just installed it!.
What is these guys were to take a lesson from the Obama social media playbook. Think of how much money we could raise for charity!