Archive for January, 2009
Random Business Books – Support Room to Read
Our friends at 800 CEO Read are doing their 2008 Mystery Box of books promotion again to help out my favorite cause, Room to Read. Room to Read, for those of you that haven’t heard of them, develops “holistic, multi-pronged approach to help children in the developing world gain the lifelong gift of education.” Since [...]
Marketing Your Way Out of Commoditization
Bruce Greenwald, a Columbia Business School professor, once famously said “in the long run, everything is a toaster,” in reference to his view that at some point, all great innovations become commodities that are sought by consumers on the basis of price alone. By today’s standards, even toasters are more than “just a toaster” with [...]
What’s your TLMQ? (Thought Leadership Marketing Quotient)
For several weeks we’ve been working on a diagnostic tool (a set of questions, really) to help identify and asses the thought leadership marketing effects of business-to-business companies outside of just the service industry (the Bloom Group has already done some good work there). We’re concerned with the broad base application of thought leadership marketing [...]
The Thought Leadership Marketing Equation
Thought leadership marketing is becoming a more often discussed topic in the business-to-business marketing realm. First coined by Joel Kurtzman in 1994 (then an alliance partner with Booz, Allen & Hamilton and now the chairman of the Kurtzman Group), it has been, until now, largely a marketing strategy employed by professional service firms, consultants and [...]
