Our friends at 800 CEO Read are doing their 2008 Mystery Box of books promotion again to help out my favorite cause, Room to Read.  Room to Read, for those of you that haven’t heard of them, develops “holistic, multi-pronged … Continue reading →

Bruce Greenwald,  a Columbia Business School professor, once famously said “in the long run, everything is a toaster,” in reference to his view that at some point, all great innovations become commodities that are sought by consumers on the basis … Continue reading →

For several weeks we’ve been working on a diagnostic tool (a set of questions, really) to help identify and asses the thought leadership marketing effects of business-to-business companies outside of just the service industry (the Bloom Group has already done … Continue reading →

Thought leadership marketing is becoming a more often discussed topic in the business-to-business marketing realm. First coined by Joel Kurtzman in 1994 (then an alliance partner with Booz, Allen & Hamilton and now the chairman of the Kurtzman Group), it … Continue reading →