So, I’ve done trade shows. Everyone has, there’s nothing new there. But there’s nothing like being in a startup company and deciding to drop a small chunk of change (in Green Bay, that’s smaller than, say, San Francisco) on a … Continue reading →

The latest in a the long series of articles on Thought Leadership Marketing…  The Four A’s of thought leadership. Read the article to explore these concepts of Assets, Attitude, Acceptance, and Alignment further.

I’m looking for some feedback on the “elements” of thought leadership marketing that thought leading organizations might exhibit. I know, it’s a long list.  Let’s narrow it down.  Drop any thoughts you have in the comments. 1) Have substantial intellectual … Continue reading →

During the last AMA Technomarketing event, a few people in the class asked about which sites I follow to keep up on emerging trends in marketing and culture.  I think that every marketer is partially responsible for being a trendwatcher … Continue reading →

“Won’t this content that we’re publishing be giving away too much to our competitors?” or “Our customers are going to take this great information that we’re publishing and use it to shop our competitors.” Are two very common objections that … Continue reading →