Archive for February, 2009
Our first trade show
So, I’ve done trade shows. Everyone has, there’s nothing new there. But there’s nothing like being in a startup company and deciding to drop a small chunk of change (in Green Bay, that’s smaller than, say, San Francisco) on a trade show booth and see who drops by. So, on March 4th, [...]
Thought Leadership Marketing – The 4 A’s
The latest in a the long series of articles on Thought Leadership Marketing… The Four A’s of thought leadership.
Read the article to explore these concepts of Assets, Attitude, Acceptance, and Alignment further.
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The Elements of Thought Leadership Marketing
I’m looking for some feedback on the “elements” of thought leadership marketing that thought leading organizations might exhibit. I know, it’s a long list. Let’s narrow it down. Drop any thoughts you have in the comments.
1) Have substantial intellectual resources and intellectual activity (AKA, Innovation) that can be, thought may not yet be, translated [...]
Trendwatching for Marketers
During the last AMA Technomarketing event, a few people in the class asked about which sites I follow to keep up on emerging trends in marketing and culture. I think that every marketer is partially responsible for being a trendwatcher in their company. They need to know what customers are thinking, what the market is [...]
Does Thought Leadership Marketing = Competitive Suicide?
“Won’t this content that we’re publishing be giving away too much to our competitors?” or “Our customers are going to take this great information that we’re publishing and use it to shop our competitors.” Are two very common objections that I often hear when introducing an organization to Thought Leadership Marketing. They are both [...]
