Archive for March, 2009
Marketing Stimulus Plan Podcast
On Friday the 27th I had the pleasure of doing a podcast with Paul Chaney and John Munsell of Bizzuka, Inc for their User Friendly Thinking radio show at Blog Talk Radio. It was a lively exchange of ideas on what strategies and tactics are working for marketers during the downturn.
Check out the show here: [...]
First New North Social Media Breakfast!
It’s finally here! The first New North Social Media Breakfast will happen in Tuesday April 7th from 7:30 – 8:45 at Tuckers Inn in Little Chute. If you have to come in a bit later or leave a bit earlier, that’s OK. I want to make sure that we can work around work hours, [...]
Customers Act on Thought Leadership Articles
AdFusion, the article-based ad network recently published some research on how articles that contain brand information are more likely than banners, popups, emails or any other means of online advertising or content to drive customers to act.
Granted, this research is sponsored by AdFusion, which has a vested interest in the success of their article based [...]
What’s your ‘mindset’?
Last week in New Mexico I brought up the Beloit College Mindset List as part of the social media presentation. Most of the audience had never heard of the list. I suppose, if you’re not from Wisconsin, you’ve not heard them talk about it on WPR every year when the list comes out. For me, [...]
Hyundai ‘zags’ beyond trusted advisor status
John Moore writes about the salience of the Hyundai sales campaign that we’ve all been waiting to see the results on. In one of my previous workshops, I mentioned this innovative campaign by Hyundai called the Hyundai Assurance plan. It works like this: if you lost your job after buying a new Hyundai, you could [...]
What I’m Reading This Week
With all due respect to the other authors of word of mouth, viral and buzz marketing books out there (especially Andy’s – his book is a must read), Connected Marketing is one of the most buzz-worth books on the topic of buzz, viral and word of mouth marketing that I’ve ever encountered.
Not only is this [...]
