We have a new article posted on the MarketingProfs blog called “Thought leadership alone is not enough.” So, what does “thought leadership is not enough” really mean? Well, in short, there are really three components that make up the thought … Continue reading →

If you had a minute to ask your most pressing marketing question, what would you ask? Ask MarketingSavant is your forum to get YOUR most pressing marketing questions answered. Ask you question below and then tune into the monthly teleconference … Continue reading →

In 2004, David Morey and Scott Miller wrote one of my favorite marketing books of all time, The Underdog Advantage. Underdog, as I like to call it, is a defining piece in how marketers can leverage the political model of … Continue reading →

This is the presentation on marketing in a recession that I delivered on 4/16 in Raleigh, NC to the Triangle AMA Chapter. 30 Ideas in 40 Minutes for Marketing in the Recession View more presentations from Dana Vanden heuvel.

Join us for the Linked in & Facebook for Professionals Workshop in De Pere on April 23rd! Learn more and register here: http://www.linkedingb.com

Last night at the Link Greater Green Bay meetup, someone asked the question “so, what is the definition of social media,” which we should have prompted a more thorough response than I gave at the time.  I was approached after … Continue reading →

We had a great group of about a dozen people from the Appleton & Green Bay area at this inaugural meeting of the New North Social Media Breakfast. It was a lively discussion with some great ideas shared and, as … Continue reading →

If you’re in Northeast Wisconsin, we’d love your opinion in a new social media survey that tracks what business in our area are doing with today’s social media tools. Do you tweet? Does the term “Web 2.0″ cause your eyes … Continue reading →