Archive for April, 2009
New Article: Thought Leadership Alone is Not Enough
We have a new article posted on the MarketingProfs blog called “Thought leadership alone is not enough.”
So, what does “thought leadership is not enough” really mean? Well, in short, there are really three components that make up the thought leadership marketing go to market strategy. Thought Leadership, Insurgent/Underdog Marketing and Social Media Marketing. This is [...]
Ask MarketingSavant
If you had a minute to ask your most pressing marketing question, what would you ask?
Ask MarketingSavant is your forum to get YOUR most pressing marketing questions answered.
Ask you question below and then tune into the monthly teleconference for the right answers, the best ideas and the latest trends & resources to help you grow [...]
Insurgent Marketing Favors the Thought Leader, Part 1 of 2
In 2004, David Morey and Scott Miller wrote one of my favorite marketing books of all time, The Underdog Advantage. Underdog, as I like to call it, is a defining piece in how marketers can leverage the political model of going to market to grow their own brands. As I often tell my classes, [...]
30 Marketing Ideas in 40 Minutes
This is the presentation on marketing in a recession that I delivered on 4/16 in Raleigh, NC to the Triangle AMA Chapter.
30 Ideas in 40 Minutes for Marketing in the Recession
View more presentations from Dana Vanden heuvel.
If you enjoyed this post, make sure you subscribe to my RSS feed!
April 23 – Linked & Facebook Workshop in De Pere
Join us for the Linked in & Facebook for Professionals Workshop in De Pere on April 23rd!
Learn more and register here: http://www.linkedingb.com
If you enjoyed this post, make sure you subscribe to my RSS feed!
So, What is Social Media, Really?
Last night at the Link Greater Green Bay meetup, someone asked the question “so, what is the definition of social media,” which we should have prompted a more thorough response than I gave at the time. I was approached after the meeting and asked for a more thorough response. Now, for the ’social media experts’ [...]
Recap – New North Social Media Breakfast 1
We had a great group of about a dozen people from the Appleton & Green Bay area at this inaugural meeting of the New North Social Media Breakfast. It was a lively discussion with some great ideas shared and, as is often the case in social media discussions, we left with as many new questions [...]
