If you’re looking for a job and haven’t yet jumped on the social media bandwagon using Twitter, Facebook or LinkedIn, join the chat at noon today on the Green Bay Press-Gazette website to find out more about how social media … Continue reading →

I was sitting down with an advertising executive in the radio industry recently and we spent a considerable amount of time talking about marketing strategy. This, of course, is not an odd topic of conversation, but the context is what … Continue reading →

“Eat a live toad the first thing in the morning and nothing worse will happen to you the rest of the day.” – Unknown I’ve had a few emails asking something to the effect of “so, this stuff is great, … Continue reading →

We’re eating our own dog food and trying to keep up with this marketing consistency thing that we’ve been talking about by holding the 3rd New North Social Media breakfast this week. We started out with about 11-13 people and … Continue reading →

Those that know me know that I’m a huge fan of classical marketing writing. Stuff from the 20′s through the 80′s that most of us have forgotten but that’s still so highly relevant today, especially with all of the new … Continue reading →

“The secret of success is consistency of purpose.” – Benjamin Disraeli This article is part confession and part lesson. One of the greatest challenges of any marketing program, especially in companies that are not ‘marketing organizations at heart’ (for marketers … Continue reading →