Archive for June, 2009
Live chat at noon: Using social media to find a job
If you’re looking for a job and haven’t yet jumped on the social media bandwagon using Twitter, Facebook or LinkedIn, join the chat at noon today on the Green Bay Press-Gazette website to find out more about how social media can help in your job search. I’ll be hosting the chat. Drop in at noon [...]
Marketing Classics: The Hierarchy of Effects
I was sitting down with an advertising executive in the radio industry recently and we spent a considerable amount of time talking about marketing strategy. This, of course, is not an odd topic of conversation, but the context is what struck me. I (incorrectly) thought that broadcast advertising folks were generally predisposed to offering up [...]
Day 8 is Entrepreneurs DIY Marketing Month E-course Review Day
“Eat a live toad the first thing in the morning and nothing worse will happen to you the rest of the day.”
– Unknown
I’ve had a few emails asking something to the effect of “so, this stuff is great, but how am I supposed to keep up?” We’ll take care of that issue today!
For the [...]
Social Media Breakfast Recap
We’re eating our own dog food and trying to keep up with this marketing consistency thing that we’ve been talking about by holding the 3rd New North Social Media breakfast this week. We started out with about 11-13 people and have grown to over double that. I know that some of the ‘large [...]
Marketing Classics: The Rule of Three and Four
Those that know me know that I’m a huge fan of classical marketing writing. Stuff from the 20’s through the 80’s that most of us have forgotten but that’s still so highly relevant today, especially with all of the new tools & channels that we have to wade through. So, in each newsletter from now [...]
Consistency & Frequency – Ingredients for Success in Social Media & Thought Leadership
“The secret of success is consistency of purpose.”
– Benjamin Disraeli
This article is part confession and part lesson. One of the greatest challenges of any marketing program, especially in companies that are not ‘marketing organizations at heart’ (for marketers at heart, think P&G or Coca-Cola) is keeping up the consistency and frequency while staying the course. [...]
