Great Real Estate Marketing Idea to Combine “National Holiday” + Fun + Email!

I’m such a sucker for great marketing ideas, especially the simple targeted ones that you know are going to make an impact. This idea comes from Door County Realtor, Lisa Bieri. Lisa put out an email today in conjunction with National Ice Cream Day (third Sunday in July) to drive people to her event featuring ice cream, lemonade and some great information on the wonderful homes that she’s selling. Here’s a blurb from Lisa’s email. I just love this!

You won’t want to miss this, National Ice Cream Day is celebrated the third Sunday in July–and I’ll be hosting an ice-cream and lemonade social in Door County this weekend.

On Saturday and Sunday (July 18th & 19th) I will be in Sister Bay with ice-cream and lemonade and most happy to see you whenever you can stop by. The location is Mariners Pointe–watch for the signs across from the Country Walk Mall.

You don’t have to have a real estate interest to be stop by–I’ll be most happy to see you and hear about what you are up to this summer. But if you are in the market for real estate–whether that’s this year or three years from now–please stop to see me. Ice Cream Day In Door County This Weekend

I’ve advocated that every business owner and marketing should have a copy of Chase’s Calendar of Events Book to check into the holidays, events and special occasions that you can use to effectively market your business. Have you noticed that the back to school commercials and sales are already in full swing. It’s JULY!!! Nevertheless, the market is moving on… My wife’s chiropractic practice (Massart Chiropractic) is currently running a school supply drive as part of her seasonally-aligned marketing plan. What a great idea! Tis’ the season, as they say.

Make a list of those holidays & events throughout the year that you can align your marketing with and get the word out.