The Five Second Prescription for Thought Leadership Marketing
July 13, 2009
Image by andreas_fischler via Flickr
There’s an interesting perspective on thought leadership marketing at the B2B blog at MarketingBlog.com.
The five second prescription for thought leadership marketing success is to write a bestselling book, make speeches and have authoritative third parties review your ideas. A more pragmatic plan would include submitting articles to trade journals, speaking at trade shows and conferences, participating on panels and engaging reviewers and others known to write on your industry., Thought Leadership Marketing in B2B at SMB Marketing Blog
Perhaps that’s the ‘snarky’ perspective on thought leadership marketing. In fact, we often look to those who’ve cranked out a book as thought leaders, and, in fact, they often are thought leaders. However, there’s so much more to thought leadership than simply publishing.
