Monthly Archives: September 2009

The Sincerity of Thought Leaders

Posted on by Dana VanDen Heuvel

One of the common threads that runs through all of the companies and individuals that are often considered thought leaders is the level of individual sincerity that those people and organizations posses. I’m willing to bet that sincerity wasn’t the … Continue reading

Use Seasonality to Your Advantage

Posted on by Dana VanDen Heuvel

Image by Jeffery Simpson via Flickr In an effort to capitalize on the Christmas season and to take advantage of vacated space in malls and shopping centers around the country, Toys “R” Us Inc. is staging a roll out of … Continue reading

‘Thought Leading’ Your Way to Premium Brand Status

Posted on by Dana VanDen Heuvel

They’re called by different names such as premium brands, luxury brands or even high-road brands. Regardless of the name, the value of attaining premium status in your industry comes with high rewards and the greatest return on sales (ROS) or … Continue reading