Palin's Book Tour Builds on Effective Web Strategy
A page on Facebook, the social-networking Web site, became Ms. Palin's main sounding board. Nearly one million people have "friended" her. The page is accessible to people who aren't Facebook members.
"Whereas most people think the Internet is the place you lose control of your message, they have almost complete control of their message," said a consultant who has worked with her.
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