Archive for January, 2010
Social Media for Non Profits
I had the honor of speaking to a group of non-profit organization leaders here in Wisconsin recently and wanted to share the presentation that they received as part of the program. This is a deck that I’ve recently put together on social media for non-profit organizations. Enjoy! Social Media For Non Profits View more documents [...]
Talkin’ Web 2.0 Blues
This is too funny! I heard this song this week while I was in Philadelphia driving around after conducting the AMA Social Media Bootcamp. You can be sure that this made it into day two of the event! This just might take the place of my first favorite social media song from a few years [...]
Social Media: 13 Tactics to Make it Work Harder
Heidi Cohen had a great column on 1/25/2010 in ClickZ on “13 Tactics to Make Social Media Work Harder” that really sums up some of the best advice that many of us see as the most successful elements of social media strategies when we have the benefit of 20/20 hindsight. Think of how powerful these [...]
Fed up with ubiquity? Start a counter-brand
Personally, I like name-brand gear as much as the next guy. Brand become ubiquitous for a reason. Sometimes a brand gets uber-popular because of merit, the quality of the offering and the overwhelming public support. Other times a brand gets popular due to factors that bewilder us. Status symbol items usually follow this track. Cars, [...]
Monday Marketing Moxie – The Practice of Marketing
start your week off right with some marketing motivation! JAN ’10 SOMETHING NEW FOR 2010 Got Moxie? mox•ie – [mok-see]: vigor; verve; pep; skill Quick! It’s the beginning of 2010 – what’s your marketing motivation level? If it’s 100%, that’s great! Why not 110%? Monday Marketing Moxie is just what [...]
Help for Haiti: Workshop for a Cause
Image by Getty Images via Daylife If you follow Joseph Jaffe (and if you don’t you will after this post), you may have noticed that he and Mitch Joel have both posted a challenge called “Keynote for a Cause” to donate 100% of the proceeds from a keynote speech to the victims of the earthquake [...]
New North Social Media Breakfast Releases 2010 Event Schedule
Heading into our second year, we’re really on top of things with an event schedule and our first social media breakfast of the new year on Jan 19th! The The New North Social Media Breakfast, a local networking group for New North business professionals, announces their schedule for 2010. The updated program includes locations at [...]







