The fine folks at the Rochester Business Journal invited me over to speak at their 2010 Best of the Web awards today. (thanks Sue, Ray, Kerry, Rachel and everyone at RBJ!)  Wow! What an awesome display of some of the … Continue reading →

Image by Tiago Rïbeiro via Flickr Focus is a discipline that many individuals and businesses struggle to maintain. Between the emerging opportunities, daily fires to douse, persistent issues and humans just being human, it’s harder than ever to stay on … Continue reading →

Image by Intersection Consulting via Flickr If the call for policy and regulation is any sign of the maturity in an industry, the current buzz from marketing and HR departments about the need for social media policies to govern online … Continue reading →

“If your customers cannot differentiate you, then they will fall back upon the one point where they can always discover distinction – price!” — Scott McKain, author of Collapse of Distinction Distinction is in the Details The only perception that … Continue reading →

Image via Wikipedia This is my favorite type of story and it’s one of my personal favorite marketing tactics. Edge out your competitors by helping out, in some meaningful way, with an organization that can really help to grow your … Continue reading →

Image by Jill Clardy via Flickr Einstein said, “If it weren’t for time, everything would happen all at once!” Some business owners may think that’s how marketing and sales happen for their business – all at once. It’s either all … Continue reading →

This is the deck that I presented on 2/16/2010 to about 65 business owners in Door County. It’s got a lot of info pulled in from a few other recent social media decks. Click through to Slideshare if you’d like … Continue reading →

Image by the tartanpodcast via Flickr With a tip of the hat to Patrick Lencioni, author of “The Five Dysfunctions of a Team”, the following are the five dysfunctions that keep organizations from reaching their peak potential with social media. … Continue reading →

Image by Duchamp via Flickr “There is no such thing as bad publicity except your own obituary.” – Brendan Behan Visibility in your target sector is made up of equal parts publicity, networking and a good sound marketing plan. All … Continue reading →

Image by enriqueburgosgarcia via Flickr Most every organization has a strategy for attracting new customers. But have you neglected to create a formal strategy for retaining the customers you already have? Customer retention strategy is rooted in loyalty. That loyalty … Continue reading →