Archive for February, 2010
Social Media Keynote – Rochester, NY – 2/25/10
The fine folks at the Rochester Business Journal invited me over to speak at their 2010 Best of the Web awards today. (thanks Sue, Ray, Kerry, Rachel and everyone at RBJ!) Wow! What an awesome display of some of the best web work of the Rochester area. Very, very good stuff! Many attendees asked for [...]
Relentless Focus
Image by Tiago Rïbeiro via Flickr Focus is a discipline that many individuals and businesses struggle to maintain. Between the emerging opportunities, daily fires to douse, persistent issues and humans just being human, it’s harder than ever to stay on track. When you add in the compounding pressures of a challenging economy, we tend to [...]
Social media: What’s your policy?
Image by Intersection Consulting via Flickr If the call for policy and regulation is any sign of the maturity in an industry, the current buzz from marketing and HR departments about the need for social media policies to govern online social interactions could very well be a ‘coming of age’ sign for social media. That [...]
Monday Marketing Moxie – Distinction is in the Details
“If your customers cannot differentiate you, then they will fall back upon the one point where they can always discover distinction – price!” — Scott McKain, author of Collapse of Distinction Distinction is in the Details The only perception that matters is the customers’. Price is the single worst point of differentiation for any organization [...]
Do Something Nice to Muzzle Your Competition
Image via Wikipedia This is my favorite type of story and it’s one of my personal favorite marketing tactics. Edge out your competitors by helping out, in some meaningful way, with an organization that can really help to grow your business. More to the point, it involves pets…which always gets my attention. What story am [...]
Is Social Media on Your Path to Purchase?
Image by Jill Clardy via Flickr Einstein said, “If it weren’t for time, everything would happen all at once!” Some business owners may think that’s how marketing and sales happen for their business – all at once. It’s either all or nothing. The fact is, the path to purchase begins well before someone enters your [...]
Slide Deck:Using Social Media to Connect With Your Customers Online
This is the deck that I presented on 2/16/2010 to about 65 business owners in Door County. It’s got a lot of info pulled in from a few other recent social media decks. Click through to Slideshare if you’d like to download it. Using Social Media to Connect With Your Customers Online View more presentations [...]
