Monthly Archives: February 2010

Social Media: What’s Your Policy?

Posted on by Dana VanDen Heuvel

Image by Intersection Consulting via Flickr If the call for policy and regulation is any sign of the maturity in an industry, the current buzz from marketing and HR departments about the need for social media policies to govern online … Continue reading

Is Social Media on Your Path to Purchase?

Posted on by Dana VanDen Heuvel

Image by Jill Clardy via Flickr Einstein said, “If it weren’t for time, everything would happen all at once!” Some business owners may think that’s how marketing and sales happen for their business – all at once. It’s either all … Continue reading

Slide Deck:Using Social Media to Connect With Your Customers Online

Posted on by Dana VanDen Heuvel

This is the deck that I presented on 2/16/2010 to about 65 business owners in Door County. It’s got a lot of info pulled in from a few other recent social media decks. Click through to Slideshare if you’d like … Continue reading

The Five Dysfunctions of Social Media Marketing

Posted on by Dana VanDen Heuvel

Image by the tartanpodcast via Flickr With a tip of the hat to Patrick Lencioni, author of “The Five Dysfunctions of a Team”, the following are the five dysfunctions that keep organizations from reaching their peak potential with social media. … Continue reading

Do You Know Everyone You Should Know? (And Do They Know You?)

Posted on by Dana VanDen Heuvel

Image by Duchamp via Flickr “There is no such thing as bad publicity except your own obituary.” – Brendan Behan Visibility in your target sector is made up of equal parts publicity, networking and a good sound marketing plan. All … Continue reading

What’s Your Customer Retention Strategy

Posted on by Dana VanDen Heuvel

Image by enriqueburgosgarcia via Flickr Most every organization has a strategy for attracting new customers. But have you neglected to create a formal strategy for retaining the customers you already have? Customer retention strategy is rooted in loyalty. That loyalty … Continue reading