I got an email today that I thought was a nice twist to create a sense of urgency among would be buyers that’s easy to do with most e-commerce tools.  A coupon code that counts down based on the number … Continue reading →

I’ve been a fan of Starbucks since 1995 when I first spotted a Starbucks travel mug on my college advisor’s desk and wondered “what’s that” (this was several years before the first Starbucks came to Green Bay).  When I learned … Continue reading →

Dogfooding , or, “eating your own dog food” is typically what happens when a company uses the products that it makes. Dogfooding in the context of marketing and communications, especially insofar as social media is concerned, is when an organization … Continue reading →

Some recent conversations with school communications professionals have turned to the topic of their profession and the relative growth in the area of school public relations professionals. I realize that many schools still do not have full time PR professionals, … Continue reading →

Captivated by the hype and the ease of implementing social sites, many marketers initially ignored proven marketing principles. Instead of developing a strategy to guide them, they launched their social media initiatives by creating blogs, Twitter and Facebook accounts without … Continue reading →

Innovation. What comes to mind when you first think of innovation? Steve Jobs and the iPhone? The toaster? Perhaps the chair you’re sitting on was at one time a great innovation. Perhaps the first thing that came to mind is … Continue reading →