Create Urgent Buyers With Email

Posted on June 30, 2010 by Dana VanDen Heuvel

I got an email today that I thought was a nice twist to create a sense of urgency among would be buyers that’s easy to do with most e-commerce tools. A coupon code that counts down based on the number of orders that come in.

We have a very limited coupon code for $10 off this skin: 3B8606FF0
This coupon code will only work for the next 10 users!

I know, this is really nothing new under the sun, but I rarely see it so it seems worth mentioning.

An even better execution might be a tiered approach, especially if it’s a significant product launch, where you offer something like 30% off on day 1 of 3 to the first 10 that day, 20% off to the next 20 on the 2nd of 3 days leading up to launch and then 10% off to the first 30 people of the 3rd day…

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Dana,

I like your approach. We are about to do something on blogcatalog that is designed to create a community of spam free bloggers, where payment or some action, will need to be taken to have you blog in the community.

I had a current member tier in place, where existing members get a certain % off. Are you suggesting that even before you get there, you would promote that 3 days before the official launch, what you suggest as possibly being better execution would take place?

Tony
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The problem with the “better execution”, may be that after 20 people sign up on day 2, everyone else will wait until day 3 to get the 10% off.