"Committable Core Values. The key word is committable: you must be able to hire and fire for them. If you have the right culture, everything falls into place." – Tony Hsieh, CEO of Zappos.com and Author, Delivering Happiness Quick! How … Continue reading →

Is your vision blurry? Well, that’s OK, most visions for social media are a bit blurry at first (at best) but they clear up pretty quickly once your guiding coalition settles on principles, philosophy, follows social business fundamentals and puts … Continue reading →

Social media and marketing transformation programs within organizations often start small.  Often times, I see one or two people from an organization attending and AMA event like TechnoMarketing or Social Media Bootcamp or Advanced or B2B Social Media, and they … Continue reading →

This is the slide deck from the presentation I gave at the Word of Mouth Supergenius Conference How to Create and Promote Your Blog View more presentations from Dana VanDen Heuvel.

This is easily the most significant step in bringing an enterprise social media strategy to life in your organization. Why? Well, if you can’t get people to see that there is something better than what they have (that creative tension … Continue reading →

Craig Badings, thought leadership blogger and author of Brand Stand, the book on Thought Leadership, did an email interview with me recently and he just posted the back & forth on his site.  Here’s a peek at the whole interview.  … Continue reading →

</object> Posted via email from marketingsavant’s posterous

"We know that leadership is very much related to change. As the pace of change accelerates, there is naturally a greater need for effective leadership." – John P. Kotter, Author, Leading Change Marketers require all kinds of skills to be … Continue reading →

This is an eight-part series on avoiding the pitfalls of creating an effective social media strategy using the back drop of John P. Kotter’s eight stage process for change management.  Each day we’ll cover one of the stages and how … Continue reading →

"Think you’re loyal – then prove it!" A loyalty obstacle course is not a strategy. "Retained customers are always far more profitable than newly acquired customers. They have a better understanding of the brand’s benefit and value, and they are … Continue reading →