Eight Ways to Fail With Social Media Strategy

This is an eight-part series on avoiding the pitfalls of creating an effective social media strategy using the back drop of John P. Kotter’s eight stage process for change management.  Each day we’ll cover one of the stages and how they play into an effective social media strategy.

Day 1: Not establishing a sense of urgency around social media (marketing)

Day 2: Not creating a guiding coalition for social media

Day 3: Lacking a vision for social media