Mastering the Client Interview

I find that the best consulting relationships often start with the best interviews.  We sit down, we ask questions, we clarify, we ask more questions, we clarify and so the process goes.  We’ve developed templates, mind maps and all kinds of tools to help clients along over the past several years, but nothing gets a project going like a good interview.

The folks over at Logo Design Love have a great post on The art of interviewing your client that’s well worth a read:

Gathering these insights requires a crucial bit of give-and-take — not as easy as it sounds. Like being a good investigative reporter, a great designer is dogged and determined, yet pleasant, empathetic, and challenging. I’ve come to believe that the best creatives are equal parts artist, therapist, and journalist: generating ideas, giving and receiving feedback, and communicating the results well.

Read the rest of The art of interviewing your client…