I had the honor and the pleasure of presenting to the Non Profit Resource Group today here in Green Bay on how to leverage social media for non-profit organizations.  We covered 82 slides in about 90 minutes or so.  A … Continue reading →

The path from commoditization to thought leadership. “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is … Continue reading →

Last week at AMA’s Advanced Social Media we talked a lot about influencers, the good, the bad and what it takes to make the most of them.  I was brewing up a post when i came across this article from … Continue reading →

We’ve uploaded over 30 documents including Mind Maps, E-Books, Whitepapers, Social Media Handouts, Tools and Diagnostic Tests and more to our Scribd library. Download away!

Thought leadership marketing actively positions you or your organization as an authority, a resource, and a trusted advisor on issues of importance to your audience. This positioning is accomplished using a variety of media, including books, newsletters, blogs, e-mail, events…. … Continue reading →

As a consultant, I sometimes feel like “my job is too easy”  when I see how simple the answers are for turning around someone’s marketing situation. 9.5 times out of 10, the solution follows a simple revelation. They couldn’t find … Continue reading →

"Consumers instinctively judge brands in much the same way they judge other people." – Chris Malone, chief advisory officer of The Relational Capital Group Pop Quiz: How would customers rate your organization on characteristics like "honesty and trustworthiness" and "acts … Continue reading →

I had previously dismissed a recent article by The Economist on the concept of “thought leadership” as just an opinion, until someone posted an intriguing comment on a MarketingProfs blog post that I wrote last year on the strength of … Continue reading →

It’s about that time of year…when we start looking forward to the next year and getting down to some serious planning. QuestionsView Results

We’ve had this question a few times…  “How can I add both a photo and a link to a new post on my Facebook Fan Page?”  Facebook allows you to add one, or the other, but as soon as you … Continue reading →