As more small businesses get on board with social media marketing to improve relationships with customers and gain new ones, they report that the primary benefit of such efforts is greater exposure. Read the full article at eMarketer.

I came across a mention of this today and thought it appropriate to share.  This is dated advice. Dated from 1885 to be more specific! Thomas Smith, a London Businessman, wrote a guide called Successful Advertising in 1885. The sayings … Continue reading →

Déjà vu. We talked about this reality that we were seeing in the mobile market where the browser with a mobile-optimized site would likely unseat the ‘app culture’ and cause organizations to focus more on their sites and making them … Continue reading →

Google has over 200 parameters that make up its search algorithm! Maybe that’s not keeping you up at night, but there are hordes of marketers constantly tweaking their websites trying to please Google and betting on how its ranking algorithm … Continue reading →

Sure, every other business does things on the traditional holidays like new year’s eve, Christmas, Easter, the fourth of July and the like. However the best businesses, those that thrive in any economy, do things on their own holidays or … Continue reading →

This blog post was oringially published on the Marketing Profs blog, the MPDailyFix at www.mpdailyfix.com As bloggers and social media pundits, we’re often scouring the data from reports to get a firm grip on what’s really happening in the worth … Continue reading →

After several days of the Gapocalypse, Gapgate, Logo-gate situation – or whatever you prefer to call it – most of us have encountered some discussion over the past couple of weeks on Gap’s new logo. I, for one, am a … Continue reading →

Nearly every local business can benefit from social media in their marketing, but most courses and books only tell you why and don’t show you "how to." The Social Media Boot Camp for Local Business will teach you the why, … Continue reading →

"It’s not about how customers fit into your marketing plan – but rather about how you fit into their lives." – Robbin Phillips, Author, Brains on Fire You’ve undoubtedly heard the phrase "maybe they’re just not that into you." While … Continue reading →

It’s no secret the social media has been playing an increasingly important role in political victories for the last several years. What you may not have realized is just how much of the political strategies you can apply to build … Continue reading →