Back in 2000, I picked up a book at Barnes & Noble in Long Beach, CA.  The Cluetrain Manifesto (affiliate link) was on the end cap display and having been involved in “Internet stuff” for a while for a few … Continue reading →

For 2011, every Friday I’ll be feature a new or favorite RSS feed worth subscribing to. This week’s new feed came to me courtesy of the Hobson & Holtz For Immediate Release podcast when they discussed this superb article on … Continue reading →

Corporate athletes have recently (in the last decade) been schooled in the concept of working on strengths and exploiting them to gain leverage in their careers (via such books as Now Discover Your Strengths).  In our early careers, we were … Continue reading →

First, thanks for a great year and for being a faithful Moxie reader in 2010! Here’s to your continued marketing success in 2011. Instead of ambushing you with yet another great marketing idea to ponder from the Monday Marketing Moxie … Continue reading →

"We need to move from ‘all or nothing’ to ‘all or something.’ Don’t let perfection get in the way of progress. " – Tony Bombacino, CMO of Restaurants.com This time it’s personal. As a semi-perfectionist (isn’t that just an oxymoron … Continue reading →

Late November through the end of December is one of my favorite times of the year. Not only because I like snow but because these months are when the planners are gearing up for the next year and preparing their … Continue reading →

Vanessa at Leader Networks had a great take on how poorly-conceived and executed social media programs can actually harm a brand.  This is the very same advice that I feel like a broken record doling out every day (strategy first, … Continue reading →

"People form tribes with or without us. The challenge is to work for the tribe and make it something even better. " – Seth Godin, Author, Permission Marketing, The Dip, Tribes, etc… Stop Marketing to Segments – Start Talking With … Continue reading →