Monday Marketing Moxie – the 7 Most Read Moxie’s of 2010

First, thanks for a great year and for being a faithful Moxie reader in 2010! Here’s to your continued marketing success in 2011.

Instead of ambushing you with yet another great marketing idea to ponder from the Monday Marketing Moxie this week, we decided to make life easier for all of us and send you an overview of the top Moxie’s from 2010. And yes, that includes the ones you deleted from your inbox when things were just too crazy

Aug 30 | Strategy is the New Creative
As marketers, we all get exposed to A LOT of ideas. Some great, some not so great and all creative in their own right. Where creativity was once the hallmark of a great marketer, the next generation of super-marketer will be the strategist who knows how to employ creativity, and not the other way around.

Sept 13 | The Law of Compensation in Marketing
Marketing – especially marketing with social media – follows the ‘law of compensation’ almost perfectly. There’s a lot of effort up front (setting up profiles and sites, creating content, building contacts, perfecting your process and so on) that it seems sometimes like it will never be worth the effort. But then like something almost magical happens…

Sept 20 | Warmth, Competence and the Value of Social Media
Yet another national study has proven that consumers instinctively judge brands in much the same way they judge other people. (It’s called the "warmth and competence model") And what’s one of the key reasons that brands get into social media? To inject a level of humanity and dialogue not seen in most marketing efforts, of course!

Oct 4 | The 19 E’s of Excellent Social Media
The following list is an adapted (to the world of social media) remix of The 19 Es of Excellence in Tom’s book The Little Big Things: 163 Ways to Pursue

Sept 27 | Differentiation + Segmentation + Innovation = Thought Leadership
The answer to the question "how can I be a thought leader in my industry" is three-fold path of differentiation, segmentation and innovation. I know, simple…but if it’s so simple, why don’t we all do it and why did 100 people show up to learn about it? Read on…

Also…

Oct 11 | Nurture Your Marketing Neoteny

July 26 | Delivering Happiness – Committable Core Values

Don’t recall these, or any other ideas? Well, check out the archives to refresh your memory!