Organizations increasing and decreasing marketing budgets – the impact on tactics The shift in budgets from offline to online tactics continues. While the majority of organizations will increase online budgets in 2011 (with very few reporting a decrease) those organizations … Continue reading →

HubSpot and MarketingSherpa have teamed up again to publish a special report, this time they tackle the 12 email mistakes that many firms still make in email marketing.  MarketingSherpa first published the Dirty Dozen: Email Newsletter Mistakes in 2008. What’s … Continue reading →

SIGN UP AT: http://gbsocialnp.eventbrite.com/ Nearly every local not-for-profit organization can benefit from social media in its marketing, but most courses and books only tell you "why "and don’t show you “how to.”  The Social Media Boot Camp for Local Non-Profits … Continue reading →

Well, yes and…it’s still an era of mass media for some. One has only to look at large brands to see how effective mass media still is.  In fact, this article on Pepsi and Samsung and their concept of "mass … Continue reading →

"If you can’t get people to pay for what they love, we’re all out of business. " – Tom Ascheim, CEO, Newsweek Good Customer Experience Leads to Profitability Advanced business concepts and technologies such as social media and customer relationship … Continue reading →

This is a continuation of #3 and #4 about speaking with customers (and peers, and friends) in a human voice.  We recognize the sound of a human voice, in fact, we especially recognize the sound of our own names.  We’ve … Continue reading →

In order to sink your teeth into thesis number four, you need to first agree with the preceding thesis which states “conversations among human beings sound human; they are conducted in a human voice.” If you agree the corporations should … Continue reading →

In order to fully appreciate this human voice concept, I think that you really “had to be there” so to speak.  Be there, that is, in the world that the non-marketer authors came from back in the late 90’s.  They … Continue reading →

A recent article in eMarketer said many local business owners aren’t using social media as part of their marketing plan because they still don’t believe their customers can be found there. I disagree. It’s not that they’re not there; it’s … Continue reading →

A few weeks back, I was railing on Twitter about how much I hated Sirius Satellite Radio for allowing you to sign up online (for the online service I was using) and then making you call in order to cancel.  … Continue reading →