Who you are in the social web is who you should be in meet-space.  Are you surprised when you encounter a company that does something different? Or maybe you’re not.  What a shame. Have you checked your brand for consistency … Continue reading →

For the last few years, PRWeek has put out their Social Media Survey report which looks at how PR professionals view social media in the enterprise. There aren’t many surprises, but there are some really good data points.  For example, … Continue reading →

Wed, April 6, 2011 | 9:30 AM PST / 11:30 AM CST / 12:30PM EST One of the first things that most people ask after they attend one of our social media strategy workshops or webinars is “now what?.” Not … Continue reading →

This is part 1 in a series on change management for social media based on John P. Kotter’s seminal work on change management in the enterprise. What do you have a sense of urgency for right now?  Work? Family matters? … Continue reading →

B2B Social media (and most other forms of marketing, for that matter) is merely a stepping stone to getting a face-to-face interaction with a customer or group of customers.   Whether you look back to the Economist research of a few … Continue reading →

At one point or another, you will have to speak in front of a small group or a large crowd. Some of us do it for a living while others dread the once a year meeting where you have to … Continue reading →

People love to be ‘in the know’.  In fact, it’s one of the key factors driving the acceptance of online social networks into peoples lives. They all want to be ‘in the know’, and social networks are a way of … Continue reading →

If you’re reading this blog post right now, you can say with certainty that you’re in the mode of consumption.  If you were to immediately start journaling ideas for optimizing your creation habits following completing this blog post, you’d be … Continue reading →

At the end of the week, I’ll transition from a tip of the day to the “tip of the week” – something a bit higher level that you should be considering above all else. Should you publish something every week?  … Continue reading →

When it comes to keeping you as a customer, the more a business has its hooks in you, the more likely you are to stay loyal and sing their praises. The same goes for your customers. What are you doing … Continue reading →