Links for 2011-04-06

Posted on by Dana VanDen Heuvel
  • Google Inc.'s YouTube video website is working on a major site overhaul to organize its content around "channels" as it positions itself for the rise of Internet-connected televisions that allow people to watch online video in their living rooms, according to people familiar with the matter.
  • When I began the research for this article, I knew of only a handful of free stock photography sites. I set out to find as many good ones as I could, thinking maybe I’d find a dozen. I was quite surprised to find 25 good, solid resources out there. There are probably more, but these are the ones I found. If you’ve got a favorite and it’s not here, send it along.
  • The insurance industry has long been accused of being slow to adopt new technologies. And so it goes with Web. 2.0. But in this case, insurers, along with industries across many vertical markets, are beginning to understand the breadth and depth of this technology’s power—and its return on investment.
  • The following three promotional marketing examples are based on the company’s business, relate to the target audience and connect to the spirit of SXSW. We also offer a takeaway on each example for small and medium-sized companies.
  • A refreshing approach from Facebook today, when they said exactly what frustrated marketers have been waiting to hear. At a conference in London, David Parfect, the group head of agency sales at Facebook urged brands to look beyond the number of fans they have on their Facebook page. This, he said, only goes some way to communicating the value of your community, suggesting instead that you look at how engaged your fans are. While this type of thinking may not be new to many marketers and brands who have avoided the Like race, it’s still nice to hear it straight from the horses mouth.
  • Facebook Messages launched its "social inbox" in beta last November and began rolling it out to members of the world's largest social network in February. The Facebook inbox 
allows users to centralize e-mail, text messages and instant messages, while also providing an individualized 
@Facebook e-mail address, if they choose. The account has more 
privacy settings than traditional e-mail 
accounts. Only e-mails from friends will go directly into this "social 
inbox," while all other e-mails are sent to an "other" folder. "This is challenging for marketers," says David Daniels, founder of The Relevancy Group, "because now you have to get consumers to move you into the social inbox. It's like a double opt-in."

  • Are you using video to connect with customers and prospects?  Videos will enhance client communication and collaboration, and help support and drive new business.

    In this post we’ll cover 26 ways you can engage and interact with your customers by using video in several different forms.

  • Facebook recently launched Facebook Questions to the public at large. It’s a Q&A tool that allows users with profiles or Pages to ask friends or fans simple, multiple-choice questions. These can be excellent (if not entirely scientific) tools for doing research on what your customers and fans want.
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