[Mindmaps] Thought Leadership Content Creation Is as Easy as 1-7-30-4-2-1

Posted on April 4, 2011 by Dana VanDen Heuvel

Russell Sparkman wrote the seminal post on putting together a content marketing publishing schedule when he put out the 1-7-30-4-2-1 content marketing mnemonic.  While the schedule requires discipline and significant human bandwidth to follow, it’s simplicity is extraordinary.

Before I ever encountered Russell’s formula, I put together the content, marketing and sales follow-up map that I use to this day.  Please feel free to steal this idea.

MarketingSavant 2011 Marketing Activity Map thumb [Mindmaps] Thought Leadership Content Creation is as easy as 1 7 30 4 2 1

Whether you take Russell’s approach to content (adapted to Mindmap format below), or our approach to mind-mapping your process, now is a good time to think about your individual content marketing strategy. 

Content Marketing Plan 1 7 30 4 2 1 thumb [Mindmaps] Thought Leadership Content Creation is as easy as 1 7 30 4 2 1

Feel free to download the PDF of the Marketing Cycle Planning Map here and the Content Marketing Planning Map (1-7-30-4-2-1) here.

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  • http://www.positivepotentials.com Michelle Cubas

    You’re always so generous with your content. Pls let me reciprocate at http://coachcubas.blogspot.com and leave a comment. Thanks. -MC

  • http://profiles.google.com/richardnlove Richard Love

    Thanks Dana! Any chance of being able to download the mmap file rather than the PDF?

  • http://twitter.com/cmibooksguy Newt Barrett

    Dana,
    This is terrific. I am a mindmapping nut and use it for most everything. Your map addresses one of the the biggest content marketing issues–creating an editorial plan and sticking with it.
    I should note that here in the States, we have bi-weekly rather than ‘fortnightly’ meetings. :-)
    I’m definitely going to borrow this for my readers.

  • http://twitter.com/b2bforhumans Marcus Schaller

    Very nice visual way to keep it all in perspective.

  • Liam

    Fantastic mind maps! We would love to see them added to the mind map library at http://www.Biggerplate.com for our users to see!