Social Media 101: 5 Steps to a ‘Winning’ Contest :: Perception

To Spread Your Brand On Facebook, Don't Target Your Fans–Target Their Friends | Fast Company Forget Facebook fans; brands need to target the friends of fans. That's the takeaway of Social Essentials, a new service provided by ComScore, with help … Continue reading →

Every so often, we’ll get a request for a social media strategy, which in and of itself is part of business as normal, but it so happens that we’re sometimes asked for social media strategy in the absence of the … Continue reading →

A great TED talk from Bruce Schneier, the security technologist and Chief Security Technology Officer of BT, on security online, the tradeoffs we make and how to understand privacy and security in our lives.   Fascinating.

Is LinkedIn the Social Media Underdog of 2011? « Social Media Management Blog Lab42 recently published an interesting infographic on LinkedIn usage, which shows the prominence of LinkedIn in the social media landscape: (tags: linkedin socialmedia) Fans, Followers, or Subscribers: … Continue reading →

I love what Blockbuster is doing.  They’re taking quick advantage of the Netflix price hike of 60% and taking this opportunity to reintroduce customers to the new Blockbuster brand…the online version. Social media is not the center of the story … Continue reading →

Don't think you'll use Google+? It's only a matter of time… – TNW Google Can Social Media Do More Harm than Good? | Mayo Clinic Center for Social Media Google+ demographics of the first 20 Million Visitors in 21 Days … Continue reading →

Marketing personas are realistic profiles of your prospects, customers and the public that contain in-depth behavioral traits, character traits, likes and dislikes which are often given fun names like Sally the Striver and Derek the Diligent Improver. Personals help develop … Continue reading →

Google Overhauls Place Pages, Emphasizes Reviews & Kills Citations Local searchers and local businesses will see a fairly substantially different Place Page the next time they’re poking around Google Maps/Places. The company announced a new look Thursday and promises more … Continue reading →

Discover How to Build Retail Brands in Singapore There is no question that developing countries represent an important source for new revenue, but the challenges and risks are also unprecedented.  For example, even mature companies see emerging markets as a … Continue reading →