We all know what it’s like to fall of the wagon. It happens all the time and the pattern looks like this: You take a class on a skill you wanted to learn, leave the class feeling inspired, zealously put … Continue reading →

Offering across-the-board discounts can have negative effects on businesses, especially in the case of retail stores and restaurants. Offering discounts without purpose puts you at risk of training your customers to buy only on discount or potentially overwhelming your waitstaff … Continue reading →

With the increased growth in social media marketing, it’s easy to push aside old-school marketing tools like e-mail. Forget about sending out direct correspondence to customers on a weekly or monthly basis, you’re busy interacting with customers hourly via Facebook … Continue reading →

If you take yourself outside of the whole social-media-for-business mindset and think about your own personal social media usage, it’s easy to call to mind a time that we have either been so impressed or disgusted with a product or … Continue reading →

Don’t hate me for saying this, but blogging can be fun! Before you go rolling your eyes and mutter some bitter response about how not everybody has time to keep up a blog, let me explain. Theoretically you should be … Continue reading →

One of the hottest trends in social media marketing right now is the local deal. Deal programs create a win-win situation for both the customer and the business. The customer benefits from receiving your product or service at a discount. … Continue reading →

There are 120 million people on LinkedIn, and that figure is increases by the millions. Although not all 120 million users are vying for a new job, you still have to find a way to make your profile stand out … Continue reading →

I’ve been a huge advocate for years of making up your own week (it’s national sidewalk sale week all all of our stores) or month (it’s Spring thaw month…) to generate unique interest in your store or retail business.  As … Continue reading →

If you’ve checked CNN’s website even once in the past week, it was pretty hard to miss the devastating headlines, screaming about the latest drop off in the stock market. These headlines can get to even the most level-headed investors, causing them … Continue reading →

It’s easy to get caught up in the Kumbaya, community-centered attitude of social media. You give shout-outs to people who are doing a good job or RT people who have tweeted something insightful. In fact these forms of communal support … Continue reading →