With all the excitement around the new Facebook updates last week, I almost forgot about the little network known as Google Plus. Although Plus gained popularity quickly out of the gates, it seems to be generating mixed reviews as of … Continue reading →

Given the constant nature of social media, it’s easy to start feeling like you’re running around like a chicken with your head cut off. Or maybe you find yourself paralyzed by the overwhelming number of options that social media presents. … Continue reading →

We’ve all heard that it’s often much easier to sell to a current customer than to a new one; but current customers can be much more valuable than that. According to research from the book Angel Customers & Demon Customers, … Continue reading →

Copywriter Bob Bly wrote an interesting blog article a while back where he raised an interesting question: Are you marketing because you can’t sell? While Bob writes at great length about the ongoing rift between marketers and salesmen, ultimately siding … Continue reading →

One of the easiest ways to generate buzz, excitement and leads in a slow period is to offer something for free that’s perceived to be high in value. Web seminars, or webinars, are almost always seen as high-value opportunities. Strategize for Better … Continue reading →

B2B companies can cover a wide range of industries, from industrial parts manufacturers to accounting firms to software developers, but the one thing they all have in common is that they target their product or service at fellow businesses. As … Continue reading →

If you’ve never taken the time explore the blogging world, I could see how the concept of blogging would be rather confusing. It’s one thing to have an understanding of the purpose of blogs, but to know how to write … Continue reading →

In the last year or two Facebook has gone through more changes than a 13 year old boy hitting puberty. It’s a good thing Facebook doesn’t wear pants because Mark Zuckerberg would be buying it new pants all the time … Continue reading →

How will I benefit? Workshop attendees will leave with a firm understanding of thought leadership principles, a grasp of how to create a blog that customers and the industry will read and how to have a meaningful impact on your … Continue reading →

I can recall sitting in a marketing strategy meeting recently where we were all discussing the nuances of strategy, objectives, goals, tactics and whether each was meant to be more quantitative or qualitative.  I can only think now that going … Continue reading →