Do Business on the Golf Course

In the decades preceding ours, scores of business deals where done on the golf course. In fact, my grandfather still tells stories of how well golf and business mixed for him during his long career as a successful tool and die salesman here in Wisconsin.

It seems that we’ve gotten away from some of the tried and true business development tactics of yesteryear. You might think that in tough times, golf would be out of the question. Sure, corporations are cutting out some of the hefty country club memberships, but on the flip side of that coin is a golf course that’s seeking new and innovative revenue sources, which spells opportunity for you!

According to a recent article in a business journal, golf can be used in several innovative ways to help retain and develop business.

1. Customer Retention

Golf outings are a great way to connect with customers without breaking the bank or boring them to tears. If it’s the expense you’re running from, a round of golf is most likely less expensive than some traditional customer retention events. Think about how much it would cost to treat all of your best customers to a Packers game! On the fun scale, I’d bet most people would tend to rank a golf outing much higher up than say, a trade show. All and all golf outings serve as an opportunity for people of various age and skill levels to enjoy an outdoor activity together.

2. Customer Reward

Golf outings, or simply teeing off with your customers is a good way to solicit new business or cement existing clients. The quiet environment of the golf course allows you to talk over new products and services in an informal setting.

3. Partner With a Charity

Nonprofits are struggling with traditional methods of fundraising. Perhaps your company could partner up with a charity to turn your golf outing into a grand event. Get people excited about it by coordinating celebrity appearances, live and silent auctions. This is a great opportunity to combine business development with a charity fundraiser.

4. Add to Your Existing Annual Events

Do you typically have a sales meeting where your staff is stuck indoors for days at a time? Plan your next meeting at a golf course with on-site meeting facilities and incorporate some play into the day. The mix of activities and change in environment boosts your attendees’ attention spans and productivity during meetings.

Action Summary

Make a call to your local golf course and ask to speak to their sales and marketing person. Brainstorm a few ideas on how you could incorporate golf into your business development process. It’s a throwback to an old sales era, but in challenging times when people are looking for something energizing and positive, it may be just the ticket!