Email Marketing: Best Practices & Proven Strategies for Today’s Digital Marketer
Thursday, October 6, 2011 11:00 AM – 12:00 PM CDT
Email Marketing is one of the most cost-effective and powerful forms of digital marketing, yet is often misunderstood by marketers and even dismissed in favor of experimentation with social media. For the seasoned digital marketer, email marketing often forms the basis of a comprehensive, permission-based online marketing strategy with a high return on investment.
This Webinar is designed to help you stand out from the pack. You will learn about creating an effective email marketing strategy, formulating integrated campaigns, setting targets and objectives and creating well-designed emails with engaging content.
Walk away with a knowledge of the Top 10 things that email marketers need to know to be successful:
1: How to grow a responsive house email list
2: How to develop effective email strategies and campaigns
3: How to create subject lines and copy to maximize response
4: How to stay in compliance and avoid SPAM filters
5: How to increase email conversion rates through testing
6: How to create triggered, drop and auto responder email campaigns
7: How to design emails that are compatible with today’s email reader clients
8: How to measure and report on email effectiveness to improve results
9: How to segment email lists and grow your understanding of subscribers
10: The criteria to use when selecting and email sending solution
This one-hour course led by Dana VanDen Heuvel will take you from the strategic perspective down to the tactical planning and give you a host actionable ideas you can use immediately.Register for the Webinar