We’ve entered an era where customers no longer separate marketing from the online, in-store or face-to-face sales experience – it is the experience. In this era of engagement, marketing is the company and it’s far too important to be left … Continue reading →

In my opinion, Twitter continues to be one of the most unique social networks out there. Not because its premis is anything insanely innovative or profound, but because there aren’t many spin-offs or wannabe micro-blogging sites that really compare. Its … Continue reading →

Part 2 of our email marketing course series is coming up on November 10 at The Docking Station! Overview This all-new two-hour Email Marketing training course is designed to help you stand out from the pack with your email marketing. … Continue reading →

There’s only so much market demand for any given good. So what do successful businesses do in order to make their product stand out? They specialize. Pick one thing that is going to make your widget better than all the … Continue reading →

There’s lots going on in fall at MarketingSavant! We’ve got a few events and classes coming up that you might find useful.  Here’s the list: 2011 Email Marketing Bootcamp-Cleveland, OH :: Oct 25 & 26, 2011 @ The DoubleTree in Downtown … Continue reading →

These days everyone and their mother has a blog. With tools like WordPress and Blogger, even the most technically challenged can easily get a blog up and running, making the barrier to entry very low. Not that this is a … Continue reading →

We live in the age of social media. There’s no telling how long it will last, whether it’s a phase in our society or a new way of life, but two things are for sure: social media is everywhere, and … Continue reading →

Social media can be likened to a black hole that sucks you in for hours at a time unless you go into it with a clear objective and a defined exit strategy. There’s the potential and temptation to get involved in … Continue reading →

As a page administrator on Facebook you have access to some pretty valuable information regarding the activity on your Facebook Page. Facebook Insights uses data about your fans and the interaction they have with your page to produce easy-to-understand charts … Continue reading →

Sean Cummings has an interesting article at iMedia Connection on “Why the QR Code is failing.” This prompted some discussion between a couple of colleagues on whether the QR Code is really failing or if it’s simply a matter of … Continue reading →