Anyone who owns and operates a small business knows there’s really nothing small about it in terms of the amount of work to be done and the things you can achieve. You have big goals and there are huge rewards … Continue reading →

Group Buying is the Deal-of-the-Day You’ve all heard the buzz about daily deal and coupon sites like Groupon and Living Social and might have even purchased a deal for yourself. By some accounts, there are over 100 other sites like … Continue reading →

Really? Another social network? I know that’s what a lot of people are thinking right now with the release of Google+ and most recently, Google+ for businesses. Other people are saying Google+ blows Facebook out of the water and are … Continue reading →

The hardest part about starting a Facebook fan page from scratch is building the fan base. How do you go from 0 fans to hundreds or even thousands, when the pages you’re competing with already have that many fans? Unfortunately … Continue reading →

For some companies, their website is the life-blood of their online presence, and possibly even the company itself. Social media is secondary, acting as a super highway to drive more trafic to the website. But what happens when your social … Continue reading →

Every year about this time I set my sights on updating the syllabus for the Social Media & Thought Leadership Marketing class (BUAD 273) that I teach at St. Norbert College every January during the 3-week J-Term. It’s always interesting … Continue reading →

“Most consumers said they prefer to use word-of-mouth to make their purchase decisions, with 70% saying they are more likely to buy a product or service as a result of a personal recommendation or online review, which only 10% are … Continue reading →

In Part I of this tutorial on Google Analytics, I walked you through the set-up process and gave you a general overview of the statistics found on the Dashboard. Now it’s time to really dig in and look at the … Continue reading →

Let’s face it, banks have a bad rap right now. Ganging up on their customers by charging fees left and right, paying out next to nothing in interest on deposits, and rewarding their executives with enormous bonuses does not sit … Continue reading →

Last night I had the honor of presenting to the Packers Mentor-Protégé Program, which provides support to foster business growth, economic development and job creation in Brown County.  Thanks again for the wonderful opportunity!  You’ll find the presentation from the … Continue reading →