Once you get a routine down for your social media marketing strategy, it’s easy to become lax about making quality Facebook posts. Most page administrators start automating a portion of their Facebook posts or sporadically click on that “share” button on someone … Continue reading →

Unless you’ve been living in a cave for the past couple of months, you’ve probably heard about Facebook’s latest major change to the social network. Facebook’s Timeline is gradually replacing profile pages with a digital scrapbook, chronicling your entire life … Continue reading →

So you’re thinking about outsourcing your social media marketing campaign. The only problem is, how can you justify putting your company’s message in the hands of someone who doesn’t know anything about your business? It takes a lot of trust … Continue reading →

Facebook is always under construction, so it only makes sense that they would need to update their insights in order to keep up with the ever-changing social network. There’s nothing too revolutionary with the latest round of changes to Facebook … Continue reading →

So, you consider yourself a thought leader. You’ve got research, you’ve got whitepapers, you’re speaking and presenting and your blog traffic is up over last year. That’s great, but you know deep down that it’s not enough. You know that … Continue reading →

We live in the age of information. With a simple Google search we have access to just about anything we could ever want to know. We’re bombarded with information every time we log onto Facebook or check our Twitter feeds. … Continue reading →

Is there any profession more highly dependent on networking than a realtor’s? As a realtor, the more people you’re connected to, the better chance you have to find a match between home-buyer and home-seller. Social media makes it possible for … Continue reading →

Today I’ll be writing about a little website rating and sharing network, maybe you’ve heard of it? It’s called StumbleUpon and it’s growing in popularity. It’s easy to get sucked in and “Stumble” the day away as you come across … Continue reading →

It seems like there’s a mixed message when it comes to sales advice. On the one hand, we talk about creating effective calls to action, but at the same time, we’re supposed to avoid coming across sounding like a salesman. … Continue reading →

Sorry if I got your hopes up, but there’s no magic formula for tracking sales generated by your social media campaign. As with more traditional marketing methods, tracking a campaign’s effectiveness is not an exact science. The right method for … Continue reading →