We’re about 2 weeks out from the AMA’s Email Marketing Boot Camp that I’m teaching in Pittsburgh this coming April, and during the weeks leading up to the event, I want to share some of the tips, ideas and concepts that we’ll be covering at the Email Marketing Boot Camp. Even if you can’t join us (or, you still can by registering here), I hope that these 14 tips on email marketing for 2012 will help you up your email marketing game just a bit!
If you’re looking for one of the best email marketing courses for beginner to intermediate email marketers, the 1.5 day AMA Email Marketing Boot Camp is a solid event that’s chock full of insights, actionable ideas and strategic insights that will help you boost your email ROI. Here are just a few of the things that we cover in the class.
- The current state and future growth of email marketing
- How to grow a responsive house email list
- How to develop effective email strategies and campaigns
- How to create subject lines and copy to maximize response
- How to stay in compliance and avoid SPAM filters
- How to increase email conversion rates through testing
- How to create triggered, drop and auto responder email campaigns
- How to design emails that are compatible with today’s email reader clients
- How to measure and report on email effectiveness to improve results
- How to segment email lists and grow your understanding of subscribers
- The criteria to use when selecting an email sending solution
- Case studies of successful email campaigns and tactics to improve your email
The first tip of 14 that we’re going to cover is a big one on the advanced use of customer data. In fact, using customer data and market intelligence in your email marketing efforts to segment your campaigns and deliver more relevant content to your subscribers is one of the most important things that you can do to make a major impact on the success of your email marketing efforts.
Read the first post – Tip 1 of 14 – Your Email Needs a Purpose…Beyond Attracting More Subscribers!