As Seen In…

Publication: Bay Business Journal
Date: January, 2010
Title: The New Face of Marketing

From iris activity to viral marketing, this article discusses the changing face of marketing and marketing technology.

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Publication: American Marketing Association Marketing News
Date: November, 2009
Title: Cutting Edge Web Tools: New applications promise to make analyzing your marketing investments easier

First, there was the screwdriver; then the electric screwdriver. As the world changes, tools adapt. That’s certainly true for Web analytic tools. Marketers today must understand customer segmentation and how to identify optimal keywords, analyze social media engagement, track traffic in real time and more. Tools that simply tell you how many visitors a site has or how many people clicked on your ad aren’t enough.

Thanks to the Web, world communication is spinning faster. Tools such as Dallas-based iFusion Labs’ Woopra ($4.95 to $99.95 a month) allow for real-time tracking of Web site interaction, says Dana VanDen Heuvel, president of MarketingSavant Group, a B-to-B consultancy in Green Bay, Wis., and presenter of the American Marketing Association seminar series “Technomarketing: Using the Tools and Technology of Tomorrow to Reach Your Customers Today.” “That live tracking element is really interesting to explore, especially if things on your site or company are happening very rapidly,” he says.

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Publication: Marketplace Magazine Blog
Date: July, 2009
Title: Study: 69% of Green Bay-area businesses using social media

In May, MarketingSavant and the Green Bay Area Chamber of Commerce conducted a comprehensive survey on the state of social media marketing in Northeast Wisconsin, the first attempt at a comprehensive public survey to gather usage data and to determine the importance of social media to the business community of Northeast Wisconsin.

The results overwhelmingly pointed to the fact that social media marketing is here to stay in Northeast Wisconsin. All survey respondents indicated they believe social media has a place in the business world. In addition, 87 percent of respondents claimed awareness of the social media vehicles discussed in the survey and 69 percent of companies are using some form of social media in their organization today.

The adoption of social media by Northeast Wisconsin companies rivals the adoption rates reported in similar surveys of Inc. 500 companies and surpasses that of most Fortune 500 companies. “It’s apparent we’ve moved behind the ‘fad’ or ‘nice-to-have’ stage of social media adoption in the area,” said Dana VanDen Heuvel of MarketingSavant, co-creator of the survey.…Read more

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Publication: Appleton Post-Crescent
Date: June, 2009
Title: Appleton’s Social Media Breakfast shows how businesses can ‘tweet’ their marketing

Tweeting isn’t just for the birds anymore, if it ever was. Not in the newest sense. “Tweeting,” the means by which users trade views on networking site Twitter, has grown exponentially and will be one of the topics at the third Social Media Breakfast slated Thursday at the Atlas Coffee Mill & Cafe, 425 W. Water St.

Dana VanDen Heuvel, president of MarketingSavant Group in Green Bay and a leader in the Social Media Breakfast program, hoped the gathering Thursday would draw newcomers.

“It’s more of a practitioner and sharing environment, and a place to ask questions,” said VanDen Heuvel. “It’s a great sort of collegial environment to share what we all know or ask about what we don’t know about Social Media.”

“What I think personally is it really tunes in well to how people work naturally,” he said. “Then there’s the social element. The social aspect is the key. But it’s also the technology, which has become so easy to use.”… Read more

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Publication: Green Bay Press-Gazette
Date: April, 2009
Title: Social Networking Can Be Valuable Tool: Internet helps organizations keep up with customers

The Green Bay Press-Gazette visits with people from a variety of business disciplines each week in its Saturday Q&A feature. This week, Dana VanDen Heuvel, president of The MarketingSavant Group, discusses social networking tools and strategies.

Q. What are the most common social networking tools?

A. This is a great question, as we often hear of the most popular sites like YouTube or Twitter or Facebook, but we almost never hear of the literally thousands of other social media Web sites and tools out there. For example, there are more than 200 social networking sites, according to Wikipedia, yet many of us know of the main three: MySpace, Facebook and LinkedIn.

Some of the most common tools used in social networking are… Read more

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Publication: Bay Business Journal (Green Bay Chamber of Commerce)
Date: April/May 2009 issue
Title: Exploring our Expanding Social World: How the shift to social media is transforming the way we do business

Facebook. MySpace. Twitter. YouTube. They’re defining the essence of social media. It’s amazing how quickly customers are figuring it out…and “digging” it. Love it or hate it, today’s social sites aren’t going anywhere and they have plenty of businesses talking about their huge advertising potential. Social media brings a whole new dynamic to the traditional business process as companies and marketers nationwide look wide-eyed at the millions of people they can reach and the viral opportunities that await them.

“Social media has been part of my personal and business life since about 2003,” reveals Dana VanDen Heuvel, founder of MarketingSavant. “It has been a successful business-building tool for me and has given me an instant national platform.” VanDen Heuvel adds that only a small fraction of his business comes from local clients. “By connecting with potential customers through social media, I’ve been able to expand my reach and attract customers based on the value of my contribution and my ideas rather than by being ‘the guy down the street’,” he says. Read more

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Publication: New North B2B
Date: February, 2008
Title: Your sales staff on the Web: The next generation of Web marketing opens the doors to new markets in an often cost-effective manner, Interview with Dana VanDen Heuvel

MySpace, though, is still void of a strong network of local professionals who often know each other outside of simply a virtual relationship, said Dana VanDen Heuvel, founder of BlogSavant and Green Bay-based VanDen Heuvel Executives LLC, as well as a well-known integrated marketing consultant and speaker on social media. He suggested tools such as LinkedIn, a social networking site with a more professional reputation.

Ultimately, finding the right social networking tool is all about going where your customers are communing, VanDen Heuvel said.

“Businesses need to ask themselves, ‘Is there a conversation in the marketplace that’s taking place about our industry, about our products, and about our services?’” …read more

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Publication: Marketing Matters Live Internet radio show
Date: January, 2008
Title: Gadgets, Gizmos, and Great Tech Ideas for Marketers, Interview with Dana VanDen Heuvel

Today’s companies depend on deeper and more relevant customer connections to drive loyalty, retention, referrals and increased buying activity within their coveted customer base. These companies don’t just need technology; however, they need a systems perspective on how to integrate the ever changing world of social media, social networking and Web 2.0 into their core business infrastructure to meet their customers in their medium, now and in the future.

Today’s program is a great one and you’re in for a real treat. With me today is Dana VanDen Heuvel, an expert on blogging, podcasting, RSS, Internet communities and interactive marketing trends. I recently hosted an AMA members only Webinar with Dana on this topic and thought it would be great to share with you on the radio.

One of the things Dana says I like is that “technology changes, people don’t.” What strikes me the most about this notion is that we often believe that advancements in technology will change human behavior…I don’t think it really does. We still have needs, and are regularly looking for more and more efficient ways to meet those needs. While our technology access points may change, our basic behavior does not. …listen to the interview

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Publication: @ St. Norbert Newsletter
Date: March, 2007
Title: Emerging marketing technologies empower marketers

Podcasts, RSS, blogs—it’s hard to stay current as new technologies change shape faster than a snowman in June.

But Dana VanDen Heuvel ’99 has made it his business to help organizations understand how to leverage these new social media in their marketing initiatives. Later this month he will lead a day-and-a-half interactive workshop presented by

St. Norbert’s Continuing Education Institute.

VanDen Heuvel’s on-campus workshop will focus on using the latest tools and technologies to reach today’s customer. Targeted toward marketers, small business owners and others involved in internet initiatives for their company or clients, the program will cover the defining basics, then move on to the planning and into the implementation stages of new media and marketing strategy.

Titled “Emerging marketing technologies: practical application of digital marketing tactics for every marketer,” the workshop is scheduled for March 29-30 in the Bemis Conference Center. To learn more or register online, go to www.snc.edu/continuinged/emergingmarketing.html.

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Publication: DHL Small Business – Business Watch newsletter
Date: January, 2007
Title: Upselling: Dig Deeper into Your Customer Base, Interview with Dana VanDen Heuvel

Upselling can help you pursue two of the three ways of bringing in more revenue. According to Dana VanDen Heuvel, Director at RSS marketing firm Pheedo, Inc., upselling can take several forms. “You can try to move an existing customer to an upgrade of a product or service they already have or you can migrate a new customer from an entry-level purchase to a more appropriate, and likely more profitable purchase, by seeking to better understand their needs and illustrating that you understand their needs by selling them the right solution,” he explains.

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Publication: AMA – Marketing Matters Newsletter
Date: November 16, 2006
Title: Q&A with Dana VanDen Heuvel (leading up to Mplanet) presentation

From a marketing perspective, companies have a lot more stuff to experiment with now, but we still need to heed the basics of marketing. It’s easy to get caught up in all the whiz-bang new media. But to be effective, we still need to ask the same basic questions. “Who is the customer?” “What segment are they in?”

Whether you’re putting out a billboard or putting a billboard up in Second Life, the fundamentals remain the same. You still need to have the marketing basics to make decisions in new media.

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Publication: Wells Fargo – Business Banking Roundup
Date: November, 2006
Title: “Getting the Word Out”, Interview with Dana VanDen Heuvel

If you don’t tell your story, someone else will–and they’ll tell it wrong. If you’re looking for a way to get your message out your way, you might want to consider the benefits of working with a PR partner.

“A good PR firm can help you review the ‘marketing assets’ that you have available and leverage them appropriately,” says Dana VanDen Heuvel, Director at RSS marketing firm Pheedo, Inc. “By assets, I mean everything from the products you make or services you provide, to the philosophy with which you conduct business or the organizations that you associate with. Every part of you and your business can be an asset that can be leveraged for publicity and market outreach.”

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Publication: Motivation Strategies Magazine
Date: Fall, 2006
Title: Integrated Strategies: New Technology Reshapes Marketing, Interview with Dana VanDen Heuvel

RSS Goes Beyond E-mail
RSS is another method of content delivery, somewhat more akin to email, but with a twist. “RSS is not a replacement for email but an evolution in messaging,” says Dana VanDen Heuvel, director of business development at Pheedo, an RSS marketing solutions provider. “RSS is a way to distribute content to consumers in an opt-in, spam-free way.”

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Publication: Corporate Report Wisconsin
Date: September, 2006
Title: Business marketing’s new buzz word: blog

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Publication: Website Services Magazine
Date: July, 2006
Title: There’s Gold in Them Thar RSS Feeds!

“I had the opportunity to sit down with Dana Vanden Huevel, Director of Business Development for Pheedo yesterday afternoon and walked away with even more valuable information about RSS and RSS advertising than I had last week – and yes, all for the benefit of our readers.”

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Publication: The Business News (Northeastern Wisconsin)
Date: May 22, 2006
Title: Even if you’re humble, it pays to go ego-surfing

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Publication: The Business Journal of Milwaukee
Date: May 19, 2006
Title: Blog Business: Milwaukee companies testing benefits, pitfals of free-form communication

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Publication: Internet Retailer
Date: May, 2006
Title: Talk it up.

“Consumers have a range of tools at their disposal today that allow them to let their voice be heard through consumer-generated media,” says Dana VanDen Huevel, director of new business development at Pheedo, an online advertising platform that delivers contextually relevant ads along with subscribed content such as blogs to consumers’ RSS readers. Among the tools he notes:

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Publication: DM News
Date: March 30, 2006
Title: CADM Speaker: Blogs Are The New Whitepaper

CHICAGO – RSS is the new e-mail, blogs are the new whitepaper and podcasting is the new Webinar, according to a senior Pheedo Inc. executive addressing attendees yesterday at the Chicago DM Days & Expo ’06 at Navy Pier.

Dana VanDen Heuvel, director at RSS and blog advertising network Pheedo, was educating the direct marketing audience about blogs. The blog audience, he said, was not much different: they are younger, more tech-savvy, spend a lot of time online, are educated with higher income and are broadband users.

“[Anywhere] from 10 percent to 30 percent of Internet users are using blogs,” VanDen Heuvel said at the show organized by the Chicago Association of Direct Marketing.

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Publication: Lake Winnebago Business to Business Magazine
Date: March, 2006
Title: Entering the corporate blogosphere: Companies turn to blogging for a more efficient, humanist Internet presence

“In its most basic form, blogging cuts through the clutter,” said Dana VanDen Heuvel, owner of BlogSavant in Green Bay, and director of business development with Pheedo, a California-based Weblog marketing consulting firm.

“You need to know almost nothing technical to start a blog. Companies can go to Blogger.com and have a blog published in a minute and 42 seconds,” VanDen Heuvel explained.

Once a corporate blog is built, a sense of community – internally and externally – can begin to flourish, especially if authenticity, education, information, and persuasion are present in an entertaining environment.

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Publication: Bay Business Journal
Date: January, 2006
Title: Do You Feel Like You BeLOnG

“More recently, major corporations have adopted Weblogs as a mode of communication both internally, for the purposes of knowledge-management and project-centric communication, and externally as a function of marketing or PR,” says VanDen Heuvel.

To get your copy of the Bay Business Journal, contact the Green Bay Chamber of Commerce.

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Publication: LesBlogs Pre-Conference Podcast Interviews
Date: November 28, 2005
Title: Interview with Dana VanDen Heuvel

Dana VanDen Heuvel’s interview has gotten a bit longer than the others, but this is also due to the fact that it was one of the first I recorded. As everything around RSS is very interesting to me, I naturally was hooked on listening to him.

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Publication: The Business News (Northeastern Wisconsin)
Date: November 7, 2005
Title: High tech applications help build, maintain network

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Publication: MediaPost – Online Media Daily
Date: October 10, 2005
Title: Google Unveils RSS Reader
…products such as Google’s could make RSS “more ingrained in media consumption habits.”

VanDen Heuvel added that RSS won’t be mainstream until it’s integrated into Web browsers, so that average users don’t have to think about the technology itself. “Is the Google Reader going to do anything to enhance the user experience? That’s where we see one of the major challenges of RSS,” he said. “The fact of the matter is–the average user shouldn’t have to get used to RSS. It should be something that’s just as easy as browsing the Web or doing anything else on the Internet.”

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Publication: Event Marketer Magazine
Date: August/September, 2005
Title: Blog Party: It’s all the rage, but launching an online event diary isn’t for everybody
…Because blogs are generally informal and chatty, it might seem easy for anyone to start one.

Not so fast, warns Dana VanDen Heuvel, a director at Pheedo, an Emeryville, CA-based weblog and RSS advertising company. “You have to have expectations going into it,” he says. “If you fake it and say ‘We’re just going to set blogs up and write a bunch of stuff,’ without clear guidelines, [the blog] becomes a barrier.”

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Publication: Internet Retailer
Date: August, 2005
Title: Into the Blogosphere
Blogs are being used in business to give a voice and personality to corporations and industry issues, and companies have begun to use blogs for external communication as they would other forms of marketing or public relations, says Dana VanDen Heuvel, CEO of web consultancy BlogSavant.

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Publication: Wisconsin Technology Network
Date: July, 2005
Title: Businesses getting closer to customers via blogs

According to Dana Vanden Heuvel, a [weblog] consultant based in Dyckesville, blogs make up “one of the largest free, for what that’s worth, market research test-beds. It goes beyond the focus groups and some of the other market-research vehicles that people have used in the past or companies have used in the past.”

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Publication: Sales & Marketing Management
Date: March, 2005
Title: Beyond The Résumé: Use Weblogs to differentiate yourself in the eyes of recruiters

Representing yourself effectively on your résumé is a constant challenge. As a result, many sales and marketing professionals are using Weblogs in hopes of catching an employer’s eye.

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Publication: Smart Marketing to Women Online
Date: August, 2004
Topic: “Smart Man Online” Interview Series: Dana VanDen Heuvel

This week’s Smart Man Online interview is with a talented young man, a writer with a quick wit and a sharp tongue — he calls it like it is, folks — and someone whose blog we consider a must-read on a regular basis. Dana VanDen Heuvel was kind enough to share his insights into blogging and business — which we know you will appreciate as his blog was chosen as a Readers’ Choice Award, Best Blog from Marketing Sherpa. Read on and be dazzled…

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Publication: The Business News (Northeastern Wisconsin)
Date: July 19, 2004
Title: Blogs a ‘great outlet for boosting credibility’ (PDF)

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In June of 2004 this blog was named best individual b-to-b marketing-topic weblog by industry publisher MarketingSherpa. The survey was conducted during the month of May, 2004 with more than 800 MarketingSherpa readers examining and voting on 29 Blogs in six categories.

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Publication: MarketingSherpa
Date: February, 2004
Title: How Big Companies are Testing RSS Feeds to Circumvent Email: RSS 101

Walt Disney, Yahoo, Macromedia, and Amazon (along with at least 50,000 bloggers) are testing RSS feeds to send news directly to people’s computers — without going through email. The good news is you don’t have to worry about email filters, legal headaches, or standing out in a crowded in-box. The bad news is, RSS feeds are hard to track from a marketing standpoint. EmailSherpa Editor Janet Roberts has pulled together this handy summary of RSS info for you. We hope you find it useful.
Publication: MarketingSherpa
Date: May, 2004
Title: How to Get Mentioned in 8 High-Profile Blogs on Marketing

The bad news is Seth Godin told us he really does *not* want to get pitches from anyone asking for a mention in his Blog. The good news is, seven more bloggers we interviewed are interested in ideas for blog items on marketing, PR, and ads. Find out who to pitch and exactly what they are looking for.

Includes how to pitch MarketingVOX, AdRants, and PRMachine.

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Publication: Cincom – Expert Access
Date: June, 2003
Title: Ask The Expert – IT & Marketing Relations Help…

Question 1: I’m in Marketing. IT doesn’t get it. They can’t or won’t respond quick enough for our internet marketing strategy. In short â€¦ theyâ€™re non-creative geek-weenies.

Question 2: I’m in IT. They’re KBs! (knuckle-boneheads). They are never realistic when it comes to their expectations. My budget has been shrunk 40% (which they donâ€™t seem to care about or consider) and they don’t even include me in their online marketing strategy until they need it executed.

Answered by: Dana VanDen Heuvel – a business weblog consultant who helps individuals and companies develop and deploy weblog strategies.

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Publication: Bay Business Journal
Date: April, 2003
Title: e-Marketing Revolution

To connect with consumers, many companies are revamping their marketing plans to include e-marketing. In its ever-changing form, e-marketing addresses untapped professionals, bargain shoppers and avid Web surfers. The reach is tremendous. The results are phenomenal.

Whether you’re a novice or an expert, you can’t ignore what Internet marketing does for your bottom-line. Experts have paved the road for you (and smoothed out many bumps along the way.) Follow their lead, and you’ll reap the rewards.

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Publication: Baseline Magazine
Date: January, 2003

Roadblock: the CFO – Read how we get around the ultimate question “So, have we generated any sales as a result of having…”

Look What 3-D Design Software Is Cooking – Where else can you read such bold statements as “Our win ratio when we do produce a rendering for a client is exponentially higher than with customers who don’t get that level of engagement,”

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