So, you’re a little guy in the retail world. You know social media has a place, but quite frankly, you’re wearing enough hats for the entire family. Well, make room to wear one more hat. Shopping is a social activity. … Continue reading →

Freshness isn’t just for fruits and vegetables. When it comes to your customers or prospective customers, it’s a business necessity to keep your website content is fresh as well. Think about it. When people want to learn something about a … Continue reading →

You’ve all heard the buzz about daily deal and coupon sites like Groupon and Living Social and might have even purchased a deal for yourself. With over 500 markets and 60 million users for Groupon alone, these marketing opportunities can … Continue reading →

 Whether you’re currently in the hunt for a new opportunity, seeking a place on a local board or looking to grow your new business, having a personal brand that’s approachable and accessible through the digital realm is an essential. Let’s … Continue reading →

The economic twists and turns of the last few years have put everyone in the position of trying to improve efficiency, lower costs, better connect with customers or all of the above. (I’m betting that it’s all of the above).  … Continue reading →

Putting the Super Bowl in perspective for Green Bay businesses means something entirely different than for businesses in any other city in the country. Many area businesses have and will continue to benefit from the victory for Titletown; but what, … Continue reading →

It’s been said that “you can’t innovate without collaboration, and without innovation, companies fail.” While that’s a nice call to arms, both innovation and collaboration take work. Bringing people together to collaborate and innovate, especially in a virtual setting, can … Continue reading →

Advanced business concepts and technologies like social media and CRM have helped many organizations to deputize and empower their front line employees to have the potential for delivering an exceptional customer experience, yet as anyone reading this article can attest … Continue reading →

You may be surprised that some of the first people to buy the recently launched iPads were wearing suits, not sneakers. It’s true. Those first at the checkout line were not the Apple zealots happy to trample small children for … Continue reading →

People searching for local businesses will only find you if you make your presence known. Google and other search engines are immensely powerful, but they are also heavily reliant on you to provide the information it needs to seek you … Continue reading →