Author Archive
Are customer preferences ‘baked in’?
Image via Wikipedia
Have you thought about personalization recently? Perhaps you just recorded and watched only the shows you wanted on your DVR, or you’re reading this blog (thank you!) through an RSS reader that brings you just the right content or you just custom-ordered something online made just the way you like it.
I was going [...]
Monday Marketing Moxie – History in the Making
“”Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young.” — Henry Ford
I love the Olympics. For a few weeks every couple of years, you might as well just cancel my evenings and erase everything else [...]
Social Media Keynote – Rochester, NY – 2/25/10
The fine folks at the Rochester Business Journal invited me over to speak at their 2010 Best of the Web awards today. (thanks Sue, Ray, Kerry, Rachel and everyone at RBJ!) Wow! What an awesome display of some of the best web work of the Rochester area. Very, very good stuff!
Many attendees asked for the [...]
Relentless Focus
Image by Tiago Rïbeiro via Flickr
Focus is a discipline that many individuals and businesses struggle to maintain. Between the emerging opportunities, daily fires to douse, persistent issues and humans just being human, it’s harder than ever to stay on track. When you add in the compounding pressures of a challenging economy, we tend to lose [...]
Social media: What’s your policy?
Image by Intersection Consulting via Flickr
If the call for policy and regulation is any sign of the maturity in an industry, the current buzz from marketing and HR departments about the need for social media policies to govern online social interactions could very well be a ‘coming of age’ sign for social media. That said, [...]
Monday Marketing Moxie – Distinction is in the Details
“If your customers cannot differentiate you, then they will fall back upon the one point where they can always discover distinction – price!” — Scott McKain, author of Collapse of Distinction
Distinction is in the Details
The only perception that matters is the customers’.
Price is the single worst point of differentiation for any organization in any industry. [...]
Do Something Nice to Muzzle Your Competition
Image via Wikipedia
This is my favorite type of story and it’s one of my personal favorite marketing tactics. Edge out your competitors by helping out, in some meaningful way, with an organization that can really help to grow your business. More to the point, it involves pets…which always gets my attention.
What story am I referring [...]
