Author Archive
List of Top Tools for Social Media Management
Social Media – Top Tools for Social Media Management
One Minute Social Media
Kenneth Blanchard and Spencer Johnson were really on to something when they wrote The One Minute Manager. For those of us who were NOT managers, these were some simple guidelines to make sure that we were at least covering the bases in our roles. It wasn’t a comprehensive guide, but it sure has helped millions [...]
Mastering the Client Interview
I find that the best consulting relationships often start with the best interviews. We sit down, we ask questions, we clarify, we ask more questions, we clarify and so the process goes. We’ve developed templates, mind maps and all kinds of tools to help clients along over the past several years, but nothing gets a [...]
Strategy is the New Creative…
"Advertising looks fun and easy to do. So does playing the piano, Until you try it." – Stavros Cosmopulos, Advertising Luminary Strategy is the New Creative… Perhaps the subject here is a bit of red herring (still love that term from Marketing 101 textbooks). Strategy may not be the new creative, but it drew you [...]
Not Out of the Woods Yet: Leverage Consumer Behavior in the Recession
For all the talk of recovery, we’re still not out of the woods just yet. This article highlights the key consumer behavior considerations that every business should have in the mix with any marketing campaign in the queue. Four Main Elements of Consumer Behavior: Cultural elements Social factors Personal factors Psychological influences Read the rest [...]
An overview of the marketing ideas you deleted when things were just too hectic ;-)
Instead of ambushing you with yet another great marketing idea to ponder from the Monday Marketing Moxie this week, we decided to make life easier for all of us and send you an overview of just a few of the idea we’ve covered so far in 2010. And yes, that includes the ones you deleted [...]
Three Reasons Why You Should use Social Media for Customer Service
It’s a new day in the world of customer service. The days of an 800 number and email address being the sole communication tools for customer service departments are over. Today, social media has entered the scene, and as the early returns indicate, it’s a win-win situation for both customers and businesses. If you think [...]
