In a world that seems overrun by the daily chatter about social media and the need for every business to jump on the bandwagon, there are some businesses that have been notable holdouts and that are doing just fine by … Continue reading →

As a marketer, I spend a lot of time teaching people about how to use social media for marketing purposes. We talk in great depth about what to do in order to be effective social media marketers, but I haven’t … Continue reading →

Podcasting may not be something that you’re actively involved in as a marketer.  I get that. You can’t be doing everything in social media.  Podcasting, while mainstream, isn’t exactly burning up the charts, according to the most recent (meaning, 2010) … Continue reading →

Jason Fried has a radical take here on social media (and why it’s the modern day smoke brake) and work and why work doesn’t happen at work. [Sidebar] I actually shared the stage with Jason back in 2006/7 when we … Continue reading →

You can’t touch it, see it, smell it, or hear it, so how does one go about marketing it? If you’ve been presented with the challenge of marketing an intangible “product” you know how difficult it can be. Maybe you … Continue reading →

Here’s a quick quiz for you. How many books have been written on the subject of “social media?” Hundreds? Could be. 1500, wow, that seems like a lot, but OK… Try again. According to a search in the Amazon Marketing … Continue reading →

Have you met the New Normal Consumer? While their optimism has increased over the previous several months, according to Gallup, consumers’ worries over everything from paying the bills to losing their job are as high as they’ve been since 1992. … Continue reading →

Are you a social media fan boy or girl, dying to jump-start your company’s social media marketing campaign, but you can’t get past the miles of red tape? It’s probably frustrating to see so many companies thriving on the social … Continue reading →

So you’ve set up a Twitter account for your business and you’re up to speed on the Twitter basics, but for some reason you haven’t gained much ground in picking up new followers. Especially when you’re starting from ground zero, … Continue reading →

Accountants are in high demand this time of year. Everyone’s scrambling to scrape together financial statements and receipts from the past year and people need answers to questions before they can move forward with their tax prep. Many will attempt … Continue reading →