Podcasting may not be something that you’re actively involved in as a marketer.  I get that. You can’t be doing everything in social media.  Podcasting, while mainstream, isn’t exactly burning up the charts, according to the most recent (meaning, 2010) … Continue reading →

Jason Fried has a radical take here on social media (and why it’s the modern day smoke brake) and work and why work doesn’t happen at work. [Sidebar] I actually shared the stage with Jason back in 2006/7 when we … Continue reading →

You can’t touch it, see it, smell it, or hear it, so how does one go about marketing it? If you’ve been presented with the challenge of marketing an intangible “product” you know how difficult it can be. Maybe you … Continue reading →

Here’s a quick quiz for you. How many books have been written on the subject of “social media?” Hundreds? Could be. 1500, wow, that seems like a lot, but OK… Try again. According to a search in the Amazon Marketing … Continue reading →

Have you met the New Normal Consumer? While their optimism has increased over the previous several months, according to Gallup, consumers’ worries over everything from paying the bills to losing their job are as high as they’ve been since 1992. … Continue reading →

Are you a social media fan boy or girl, dying to jump-start your company’s social media marketing campaign, but you can’t get past the miles of red tape? It’s probably frustrating to see so many companies thriving on the social … Continue reading →

So you’ve set up a Twitter account for your business and you’re up to speed on the Twitter basics, but for some reason you haven’t gained much ground in picking up new followers. Especially when you’re starting from ground zero, … Continue reading →

Accountants are in high demand this time of year. Everyone’s scrambling to scrape together financial statements and receipts from the past year and people need answers to questions before they can move forward with their tax prep. Many will attempt … Continue reading →

This is the first official installment of “what I’m reading this week” for 2012. As some of you may have read earlier, I’m shooting for a book per week in 2012. So far, so good! (the first couple of weeks … Continue reading →

The funny thing about these weekly bits of marketing inspiration is that they come from either an experience or from reading. I have a bit of both to share this week. 12 Reasons to Read One Book Each Week Joshua … Continue reading →