One of the biggest challenges in social media marketing is giving up complete control of your message. When you create a Facebook page or Twitter account, you expose your company to the opinions of the general public. Pretty much anything … Continue reading →

I’m very excited about an upcoming program for the Current Young Professionals group in Green Bay. We’re going to be talking about the concept of ‘Speakership’ this coming Wednesday. I consider Speakership to be the combination of the art of … Continue reading →

Of all the social networks you could use for marketing, LinkedIn is the most inherently business-oriented. What I mean by that is, it’s features are clearly meant for business development, it tends to attract the ideal target audience for many … Continue reading →

Looking for a way to simplify your social media marketing process? Social media dashboards are a great way to more efficiently manage multiple social networks in one place. I’ve touched on social media dashboards in the past; however, until now, … Continue reading →

This past weekend my team had the pleasure of working in the midst of about 200 sales people, helping them with their social media questions, putting on mini-workshops for them, walking them through tedious steps of getting started and of … Continue reading →

Let’s face it, social media is not just for college students and businesses anymore. Any organization can find a use for social media, whether it’s to market a product or service, raise awareness, or simply to connect with people on … Continue reading →

I recently wrote a blog post about the increasing importance of mobile marketing and some of the benefits mobile marketing provides for businesses. By now you’ve probably had a chance to let all that information sink in, and I’m sure … Continue reading →

Gone are the days of scrapping together long lists of links to interesting recipes, blog posts you’ve been meaning to read, or designs you’re into. Ever since a little invention known as Pinterest came about, that’s all history, because now … Continue reading →

Marketing is the discipline of the future and of possibility.  You don’t ever hear of anyone marketing to the past, do you?  Of course not. Marketing is about looking forward, marketing is about improvement and planning for the best of what’s … Continue reading →

Anyone who’s ever experienced the joy of receiving a text message with a coupon for a free Redbox rental or a complimentary small fry with the purchase of an Arby’s roast beef sandwich understands the great benefits of mobile marketing. … Continue reading →