In the mid 1980′s, most police forces and the FBI carried the old standby Smith & Wesson revolver as their service weapon, but that was all about to change. Over the past twenty years, the Smith & Wesson revolver has … Continue reading →

The Green Bay Area Chamber of Commerce Business Expois right around the corner! If you’re planning on going (and even if you aren’t), you’re not going to want to miss the star-studded panel of social media, local media, creative professionals … Continue reading →

This slide deck comes from a recent talk that I presented to Current, the young professionals group in Green Bay. Speakership – Speaking & Thought Leadership Marketing Presenation View more presentations from Dana VanDen Heuvel One of the most incredible … Continue reading →

One of the biggest challenges in social media marketing is giving up complete control of your message. When you create a Facebook page or Twitter account, you expose your company to the opinions of the general public. Pretty much anything … Continue reading →

I’m very excited about an upcoming program for the Current Young Professionals group in Green Bay. We’re going to be talking about the concept of ‘Speakership’ this coming Wednesday. I consider Speakership to be the combination of the art of … Continue reading →

Of all the social networks you could use for marketing, LinkedIn is the most inherently business-oriented. What I mean by that is, it’s features are clearly meant for business development, it tends to attract the ideal target audience for many … Continue reading →

Looking for a way to simplify your social media marketing process? Social media dashboards are a great way to more efficiently manage multiple social networks in one place. I’ve touched on social media dashboards in the past; however, until now, … Continue reading →

This past weekend my team had the pleasure of working in the midst of about 200 sales people, helping them with their social media questions, putting on mini-workshops for them, walking them through tedious steps of getting started and of … Continue reading →

Let’s face it, social media is not just for college students and businesses anymore. Any organization can find a use for social media, whether it’s to market a product or service, raise awareness, or simply to connect with people on … Continue reading →

I recently wrote a blog post about the increasing importance of mobile marketing and some of the benefits mobile marketing provides for businesses. By now you’ve probably had a chance to let all that information sink in, and I’m sure … Continue reading →