Have you met the New Normal Consumer? While their optimism has increased over the previous several months, according to Gallup, consumers’ worries over everything from paying the bills to losing their job are as high as they’ve been since 1992. … Continue reading →

Are you a social media fan boy or girl, dying to jump-start your company’s social media marketing campaign, but you can’t get past the miles of red tape? It’s probably frustrating to see so many companies thriving on the social … Continue reading →

So you’ve set up a Twitter account for your business and you’re up to speed on the Twitter basics, but for some reason you haven’t gained much ground in picking up new followers. Especially when you’re starting from ground zero, … Continue reading →

Accountants are in high demand this time of year. Everyone’s scrambling to scrape together financial statements and receipts from the past year and people need answers to questions before they can move forward with their tax prep. Many will attempt … Continue reading →

This is the first official installment of “what I’m reading this week” for 2012. As some of you may have read earlier, I’m shooting for a book per week in 2012. So far, so good! (the first couple of weeks … Continue reading →

The funny thing about these weekly bits of marketing inspiration is that they come from either an experience or from reading. I have a bit of both to share this week. 12 Reasons to Read One Book Each Week Joshua … Continue reading →

Just because social media is a relatively new form of marketing doesn’t mean that mature businesses can’t find a use for it within their marketing campaigns. There are tons of ways businesses both young and old can capitalize on social … Continue reading →

Are you open the same hours as all of your competitors? If so, do you have to be? I understand if your business is located within a mall where hours of operation are more restricted, this could be tough. If … Continue reading →

I get it. Not everyone has the time and resources necessary to implement an all-encompassing social media marketing campaign. Especially when you’re spending 40 – 60 hours a week running a business or managing a department, it’s hard to find … Continue reading →

For the new year, I’m re-starting a Saturday series of posts on five things, one for each day of the week, that have inspired folks at MarketingSavant.  We’re doing this with a hat tip to Trent at The Simple Dollar … Continue reading →