In the mid 1980′s, most police forces and the FBI carried the old standby Smith & Wesson revolver as their service weapon, but that was all about to change. Over the past twenty years, the Smith & Wesson revolver has … Continue reading →

Marketing is the discipline of the future and of possibility.  You don’t ever hear of anyone marketing to the past, do you?  Of course not. Marketing is about looking forward, marketing is about improvement and planning for the best of what’s … Continue reading →

In a world that seems overrun by the daily chatter about social media and the need for every business to jump on the bandwagon, there are some businesses that have been notable holdouts and that are doing just fine by … Continue reading →

Are you open the same hours as all of your competitors? If so, do you have to be? I understand if your business is located within a mall where hours of operation are more restricted, this could be tough. If … Continue reading →

It’s become common practice for businesses to engage in lead nurturing, a practice used to bring prospects closer to becoming new business through the use of content and education, but there are some prospects that could benefit from a more … Continue reading →

How much time to you spend listening to the radio every day? Minutes, hours, the whole day? Guess what, your potential customers are doing the same, and that’s one behavior that’s not diminished as a result of the economic downturn. … Continue reading →

One of the easiest ways to generate buzz, excitement and leads in a slow period is to offer something for free that’s perceived to be high in value. Web seminars, or webinars, are almost always seen as high-value opportunities. Strategize for Better … Continue reading →

Most everyone reading this knows that good businesses are built on solid referrals, but the best businesses are built on a deep understanding of those customers that generate referrals. Referrals in Action PrintingforLess.com is one of those companies that understands … Continue reading →

In this era of instant findability and online content explosion, the written word still holds an important place in our hearts and minds. A good opinion piece in the local newspaper, a well crafted letter to the editor, a useful … Continue reading →

In the decades preceding ours, scores of business deals where done on the golf course. In fact, my grandfather still tells stories of how well golf and business mixed for him during his long career as a successful tool and … Continue reading →