This post is part of a 95 post series discussing the 95 theses of the Cluetrain Manifesto as they relate to business in 2011. Check out the rest of the series! Thesis #7: Hyperlinks Subvert Hierarchy To subvert is to … Continue reading →

Well, yes and…it’s still an era of mass media for some. One has only to look at large brands to see how effective mass media still is.  In fact, this article on Pepsi and Samsung and their concept of "mass … Continue reading →

This is a continuation of #3 and #4 about speaking with customers (and peers, and friends) in a human voice.  We recognize the sound of a human voice, in fact, we especially recognize the sound of our own names.  We’ve … Continue reading →

In order to sink your teeth into thesis number four, you need to first agree with the preceding thesis which states “conversations among human beings sound human; they are conducted in a human voice.” If you agree the corporations should … Continue reading →

In order to fully appreciate this human voice concept, I think that you really “had to be there” so to speak.  Be there, that is, in the world that the non-marketer authors came from back in the late 90’s.  They … Continue reading →

This post is part of a 95 post series discussing the 95 theses of the Cluetrain Manifesto as they relate to business in 2011. Check out the rest of the series! While Cluetrain didn’t overtly predict the demise of demographics … Continue reading →

This post is part of a 95 post series discussing the 95 theses of the Cluetrain Manifesto as they relate to business in 2011. Check out the rest of the series! Thesis #1: Markets are conversations. With full credit to … Continue reading →

Back in 2000, I picked up a book at Barnes & Noble in Long Beach, CA.  The Cluetrain Manifesto (affiliate link) was on the end cap display and having been involved in “Internet stuff” for a while for a few … Continue reading →