I can recall sitting in a marketing strategy meeting recently where we were all discussing the nuances of strategy, objectives, goals, tactics and whether each was meant to be more quantitative or qualitative.  I can only think now that going … Continue reading →

In Wednesday’s class, we discussed the legal issues behind marketing, the various acts and agencies that contribute to a safe environment for consumers to purchase goods and services based on advertisements and promotions that are by and large true and … Continue reading →

As some of you may know, I’m an adjunct professor of Marketing at St. Norbert College in De Pere, WI where I teach a course on social media marketing and thought leadership every January.  This semester, however, I’m also teaching … Continue reading →