If you take yourself outside of the whole social-media-for-business mindset and think about your own personal social media usage, it’s easy to call to mind a time that we have either been so impressed or disgusted with a product or … Continue reading →

I’m a non-confrontational person. If there’s an issue which requires lodging a complaint, I’m about the last person who’s going to do that. Or am I? Actually, numerous studies show that when consumers are dissatisfied with a product or service, … Continue reading →