I don’t know if it’s the lure of power that email provides, considering the US Direct Marketing Association forecasts that in 2012, every $1.00 invested in email marketing will provide $39.40 in sales, or the sheer ease of sending email … Continue reading →

We’re about 2 weeks out from the AMA’s Email Marketing Boot Camp that I’m teaching in Pittsburgh this coming April, and during the weeks leading up to the event, I want to share some of the tips, ideas and concepts … Continue reading →

Email Marketing: Best Practices & Proven Strategies for Today’s Digital Marketer Thursday, October 6, 2011 11:00 AM – 12:00 PM CDT Email Marketing is one of the most cost-effective and powerful forms of digital marketing, yet is often misunderstood by … Continue reading →

With the increased growth in social media marketing, it’s easy to push aside old-school marketing tools like e-mail. Forget about sending out direct correspondence to customers on a weekly or monthly basis, you’re busy interacting with customers hourly via Facebook … Continue reading →

HubSpot and MarketingSherpa have teamed up again to publish a special report, this time they tackle the 12 email mistakes that many firms still make in email marketing.  MarketingSherpa first published the Dirty Dozen: Email Newsletter Mistakes in 2008. What’s … Continue reading →