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The discussion will focus on the use of how local small businesses are using social media. We’ll share perspectives from several local small business who are actively involved in social media.

We have confirmed panelists for the event:

• Doris Ng from Gingerootz (Appleton)
• Brent Weycker from Titletown Brewery
• Jeff Carrigan, owner, Big Shoes Network from Milwaukee, WI
• James Vertz from Dorsch Ford
• Tamara Mugerauer, owner, The Cake Guru (Oshkosh)
• Nick Mautier from Camer Corner/Connecting Point (tentative)

The New North Social Media Breakfast is provided to business professionals, both experienced and newcomers to social media, at no cost. Also, due to high interest, the New North Social Media Breakfast is implementing a new RSVP system for 2010 on EventBrite.

Particulars:
Where: Titletown Brewing, 200 Dousman Street, Green Bay , WI 54301
When: 8:00AM – 9:30AM
Date: Tuesday, May 18th
Cost: Free!

To sign up for a breakfast, interested parties should RSVP here for a free ticket: http://nnsmbmay10.eventbrite.com/

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1. NEW North Social Media Breakfast 3 – June 4th – Atlas Coffee Mill & Café in Appleton
2. First New North Social Media Breakfast!
3. NEW North Social Media Breakfast – 7/10 @ Harmony Cafe

Many attendees asked for the slides…so here they are.  Click through to Slideshare and download away!

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Confirmed panelists for the event are:

Mark David Zahn - Creative Services, Woodward Radio Group
Erin Davisson – Anchor, WFRV-TV
Angenette Levy – Reporter, WFRV-TV
Joel Christopher - Digital Content Editor, Post-Crescent

The New North Social Media Breakfast is provided to business professionals, both experienced and newcomers to social media, at no cost. Also, due to high interest, the New North Social Media Breakfast is implementing a new RSVP system for 2010 on EventBrite. To sign up for a breakfast, interested parties simply search “New North Social Media Breakfast” on EventBrite and order a free ticket.

Background: The New North Social Media Breakfast was founded in March 2009 by Dana VanDenHeuvel of Marketing Savant in partnership with Weidert Group, Inc. and Element. The group of local professionals meet monthly, rotating between Green Bay and Appleton locations, to discuss how social media is impacting their businesses. To cater to the diverse needs of this growing group of professionals, the New North Social Media Breakfast has burst out of the coffee shop setting and into the community. The breakfast will now be held at various local businesses each month with a panel that will discuss how social media is impacting their industry.

The event is free and open to anyone who wishes to attend. More information can be found at The New North Social Media Breakfast Ning group.

Related posts:

1. First New North Social Media Breakfast!
2. NEW North Social Media Breakfast – 7/10 @ Harmony Cafe
3. NEW North Social Media Breakfast 3 – June 4th – Atlas Coffee Mill & Café in Appleton

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If you follow Joseph Jaffe (and if you don’t you will after this post), you may have noticed that he and Mitch Joel have both posted a challenge called “Keynote for a Cause” to donate 100% of the proceeds from a keynote speech to the victims of the earthquake in Haiti.  This weekend, David Thomas of SAS jumped on board offering his social media expertise in the form of a workshop from which he will donate all of the proceeds to the Red Cross.

This got me thinking and inspired me to act as well.  My wife and I already donate the largest portion of our charitable funds each year to Project Haiti through St. Edward and Isidore Parish here in Green Bay, WI – a group that sponsors medical and other missions to Haiti several times each year.

Like David, I don’t command tens of thousands of dollars for a keynote speech, and I’m not really a keynoter anyway. What I do well is teach organizations how to use social and new media for marketing. When we find ourselves in a situation like this, it’s a call for all of us to use whatever talents we have to make a difference in the situation at hand. So, with that, I’m throwing my hat in the ring to offer up two Workshops for Haiti.

So, how will this work?

It’s simple. You need some social media expertise and your humanitarian side wants to help those in need of our help in Haiti, so you raise the bid on the social media workshop and feed your need for knowledge and make an impact in your world all at once! The funds will be split between Project Haiti and The Red Cross.

You get an on-site, state-of-the-art half-day social media workshop customized for your organization.

The particulars:

My half-day social media workshops normally start at $4500 but for this I’m setting the reserve price at $1500 and we’ll work up from there.

If you want to put in a bid, DM me on Twitter (@danavan), contact me here, e-mail me: dana [at] marketingsavant [dot] com or drop me a voicemail at 888.989.7771 with your highest bid. If someone bids you up, I’ll drop you a line to see if you want to raise yours!

Bidding ends on Thursday, January 28th at Noon.

100% of the proceeds will be split 50/50 between Project Haiti and The Red Cross.

Workshops in Wisconsin – I’ll cover travel/lodging. Anywhere out of the area is your responsibility (I travel cheap)

Bid me up!

In the mean time, make a difference for those that need it and text HAITI to 90999 to donate $10 or help us with Project Haiti – Donations can be sent to:
St. Edward and Isidore/Project Haiti
3667 Flintville Road
Green Bay, WI 54313-8330

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The The New North Social Media Breakfast, a local networking group for New North business professionals, announces their schedule for 2010. The updated program includes locations at various influential local businesses throughout Northeast Wisconsin, sponsorships and a formal RSVP system.

We’re also going to be focusing on a specific industry each month to highlight the great things happening in social media on a per-industry basis, featuring new speakers and businesses from each respective industry sector.

New 2010 schedule and topics:
January 19 (Green Bay) – topic: Restaurant and hospitality
February 16 (Appleton) – topic: News Media
March 16 (Green Bay) – topic: Education
April 20 (Appleton) – topic: Manufacturing
May 18 (Green Bay) – topic: Tourism
June 15 (Appleton) - topic: Small Business Owners
July 20 (Green Bay) – topic: Finance, banking
August 17 (Appleton) – topic: Healthcare
September 21 (Green Bay) – topic: Sports
October 19 (Appleton) – topic: Political campaigns
November 16 (Green Bay) – topic: Retail
December 14 (Appleton) - topic: City government & Holiday party

All events are scheduled from 7:30 – 8:45 a.m.

Our first breakfast of the year will be held at Republic Chophouse in Green Bay on January 19th and features a focus on social media in the hospitality industry.

Join our January sponsor, Republic Chophouse, on Facebook

To RSVP for the event (required) get your free tickets here.

Related posts:

1. First New North Social Media Breakfast!
2. NEW North Social Media Breakfast – 7/10 @ Harmony Cafe
3. NEW North Social Media Breakfast 3 – June 4th – Atlas Coffee Mill & Café in Appleton

In her recent book, “Cheap: The High Cost of Discount Culture,” author Ellen Ruppel Shell opens with the following statement that should send chills down the spine of any business owner:

“This book is about America’s dangerous liaison with Cheap. In a market awash with increasingly similar — even identical — goods, price is the ultimate arbiter, the lower the better.”

While you may think the discounting or the “sale culture” Americans have been taught to respond to is the real issue, I believe it’s little more than a red herring. Discounting is a symptom of a much deeper and systemic issue that stems from a lack of distinction and differentiation among competing firms.

Read the rest of the article in the Green Bay Press-Gazette.

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via Flickr - by aye_shamus

An idea from Erie makes it to Lincoln and is adapted in Chicago, re-formed in Orlando and lands in Green Bay. I’m always amazed at what you can learn on the road. There are some things that just can’t be experienced sitting behind a desk or even running around town meeting with clients. Getting out to new places, new states, unfamiliar towns and chatting it up with people from everywhere give one a perspective that I feels adds a tremendous amount of value for everyone involved. Nevertheless, after nearly six weeks of on and off travel, it’s great to be home for a couple of weeks around Thanksgiving. If nothing else, Lucy the office dog is happy about it (photo is not of Lucy…but it looks just like her).

As marketers, our job is to bring fresh blood, new ideas, energy, creativity and a novel approach to what we do. As thought leaders, our job is to listen to our constituents, from all over, in a way that gives us meaningful insight into what they need from us. We, in turn, then need to turn around solutions and ideas that drive real value for them.

If you’ve not taken some time to think, travel, gather ideas from somewhere else and cross pollinate, perhaps you can find some time in the new year to do that. You’ll be amazed at the results. Attend a conference across the country or even a networking meeting across town. When I look back on 2009, the cross-pollination that’s gone on because I simply “got out there” still amazes me. As always, I’m humbled by how much there is to learn and how much other people have to share. I hope to see you out there…learning and sharing!

Speaking of being out there, here are a couple of upcoming events in Charlotte, NC and San Francisco, CA.

Social Media Boot Camp: Charlotte (American Marketing Association)
3216 CPCC Harris Campus Drive
Charlotte , NC 28208
12/1/2009 8:00 AM – 12/2/2009 12:00 PM

Digital-Centered Marketing: San Francisco (American Marketing Association)
55 Fourth Street
San Francisco , California 94103
12/4/2009 7:00 AM – 12/4/2009 5:00 PM

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