General Business
Failure #1: Not establishing a sense of urgency around social media (marketing)
This is easily the most significant step in bringing an enterprise social media strategy to life in your organization. Why? Well, if you can’t get people to see that there is something better than what they have (that creative tension is the fabric that makes up the sense of urgency you seek to create) then [...]
Change Management for Social Media Success
"We know that leadership is very much related to change. As the pace of change accelerates, there is naturally a greater need for effective leadership." – John P. Kotter, Author, Leading Change Marketers require all kinds of skills to be effective. We need to understand project management, art and graphic design, be able to run [...]
Finding your lines to increase productivity
I’ve been a fan of Starbucks since 1995 when I first spotted a Starbucks travel mug on my college advisor’s desk and wondered “what’s that” (this was several years before the first Starbucks came to Green Bay). When I learned about them, I was hooked…and the addiction has never waned. In fact, I’ve been drinking [...]
Your Personal Brand on Facebook; in the Community
Image by See-ming Lee 李思明 SML via Flickr Always bring the best version of yourself… Two instances this week got me really thinking about personal branding. The first occurred during a social media presentation for chiropractors where the recommendation “do not, ever, become friends with your patients on Facebook!” was made. Interesting, I thought. Really? [...]
Are customer preferences ‘baked in’?
Image via Wikipedia Have you thought about personalization recently? Perhaps you just recorded and watched only the shows you wanted on your DVR, or you’re reading this blog (thank you!) through an RSS reader that brings you just the right content or you just custom-ordered something online made just the way you like it. I [...]
Thoughts on the Time-Warner/AOL Spinoff
I was pleased to read this bit of news today that Time-Warner and AOL were finally divorcing. Man, what a great ride that wasn’t… I joined Warner Bros. Home Video in November of 2001 as the Sales Force Automation Mgr. Basically, I was responsible for the technology used by the salesforce and for the mid-sized [...]
