Last week we covered the first 5 trends. This week, we take the final 5. McKinsey recently published an article entitled Clouds, big data, and smart assets: Ten tech-enabled business trends to watch on the ten "tech-enabled" business trends that … Continue reading →

As a consultant, I sometimes feel like “my job is too easy”  when I see how simple the answers are for turning around someone’s marketing situation. 9.5 times out of 10, the solution follows a simple revelation. They couldn’t find … Continue reading →

This is easily the most significant step in bringing an enterprise social media strategy to life in your organization. Why? Well, if you can’t get people to see that there is something better than what they have (that creative tension … Continue reading →

"We know that leadership is very much related to change. As the pace of change accelerates, there is naturally a greater need for effective leadership." – John P. Kotter, Author, Leading Change Marketers require all kinds of skills to be … Continue reading →

I’ve been a fan of Starbucks since 1995 when I first spotted a Starbucks travel mug on my college advisor’s desk and wondered “what’s that” (this was several years before the first Starbucks came to Green Bay).  When I learned … Continue reading →

Image by See-ming Lee 李思明 SML via Flickr Always bring the best version of yourself… Two instances this week got me really thinking about personal branding. The first occurred during a social media presentation for chiropractors where the recommendation “do … Continue reading →

Image via Wikipedia Have you thought about personalization recently? Perhaps you just recorded and watched only the shows you wanted on your DVR, or you’re reading this blog (thank you!) through an RSS reader that brings you just the right … Continue reading →